280 Group Releases Google AdWords Strategies & Tips

May 4, 2005 -- The 280 Group, a Marketing and Product Management consulting firm in Silicon Valley, today announced it has released Google AdWords Strategies & Tips.

Google AdWords Strategies & Tips is a booklet written by Brian Lawley, president of the 280 Group. Leveraging the experience gained by running AdWords campaigns for several of the 280 Group's clients, as well as tips and techniques learned by working closely with the internal Google advertising teams, Google AdWords Strategies & Tips provides the reader with practical advice for increasing advertising Click Through Rates (CTRs) for Google Advertising campaigns while minimizing the costs.

Available as an electronic PDF booklet, Google AdWords Strategies & Tips helps companies to significantly improve the position of the AdWords ads, pay less by finding clever and inexpensive keywords to use, maximize their CTRs, increase their overall placement in Google search results, ensure they don't get penalized by Google for running ineffective campaigns, and determine the ROI and optimal spending for their AdWords campaign. Customers also receive the Google AdWords ROI calculator, a Microsoft Excel spreadsheet that helps them figure out how much profit they will make based on different daily spending levels with their AdWords campaign.

"Google AdWords Strategies & Tips will help customers launch AdWords campaigns that cost far less and produce much better results.", said Brian Lawley, President of the 280 Group. "By leveraging the 280 Group's extensive background running AdWords campaigns for clients, readers will be able to gain years of experience and valuable time-tested techniques in a short period of time."

Google AdWords Strategies & Tips and the AdWords ROI calculator are available now at www.280group.com at a low introductory price of $29 (regularly $49).

About The 280 Group
The 280 Group LLC provides hand-picked Marketing and Product Management consultants and contractors to Silicon Valley companies to help them define, launch and market breakthrough new products. The 280 Group was founded in 1998 by Brian Lawley, a veteran marketing professional in Silicon Valley over 17 years of Product Management and Product Marketing experience including holding positions as Product Manager for the MacOS Human Interface at Apple, Director of Java tools at Symantec and Director of Product Marketing at Whistle Communications (acquired by IBM). For more information please visit www.280group.com

For additional information contact: Brian Lawley press @ 280group.com 408-832-1119