Abovo Group Acquires Faught Design, Jeff Faught Joins Executive Team

May 26, 2005 -- Abovo Group, an integrated growth services firm, announced today that it has acquired Faught Design, an Atlanta-based branding and design firm. Faught Design’s principal, Jeff Faught, will serve as vice president of creative services at Abovo.

“The acquisition allows us to strengthen our services and expand our capabilities,” said Abovo founder and CEO Karen See. “Faught Design’s strength was helping businesses build brands through design. Couple this with Abovo’s strong strategy, sales effectiveness and complementary brand-building services and we’re able to offer our clients a more robust, experiential marketing solution.”

Jeff Faught founded Faught Design, LLC, in 1997, specializing in designing, implementing and managing corporate and consumer brand campaigns. Faught Design’s clients have included Coca-Cola, CNN, MCI WorldCom, El Banco de Nuestra Comunidad, Servigistics, GrowthCircle and Beecher Carlson.

“We are pleased to add Jeff to the Abovo executive team,” added See. Faught’s primary responsibilities include management of all creative deliverables at Abovo, including concept, print and interactive, as well as the development and implementation of creative methodologies that help clients articulate their brands consistently.

Faught brings executive workshop facilitation skills to the table to effectively determine clients’ value propositions. Unique creative approaches assure that value is effectively translated into compelling brands. Faught will collaborate on client projects with Abovo’s existing creative team including Tamara Pedroso, creative director; and Mimi Anderson, director of business writing.

About Abovo Group
Abovo Group is an integrated growth services firm that specializes in creating revenue opportunities for businesses through strategy, brand building and sales effectiveness services. Specific services include customer need and market dynamic assessments, corporate visioning, value proposition development; M&A brand integration, marketing communications, public relations, interactive marketing, sales confidence studies, win/loss analysis, as well as sales messaging and skill training. For more information: www.abovogroup.com

Nancy Joyce
Abovo Group
678-597-3303
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