Accela Communications Signs IDG for Enterprise-Wide Use of AccelaWorks - Online Lead Generation and Management Tool Increasingly Product of Choice for Publishers

(PRLEAP.COM) Accela Communications, Inc. announced that IT publishing giant, International Data Group (IDG), has signed an enterprise license agreement for use of the AccelaWorksTM web response management system across all of its enterprise IT media. These IDG business units may use AccelaWorks to capture visitor or participant data from a wide range of lead generation tactics such as webcasts produced with AccelaCast or any other webcast platform, white paper registrations, online tutorials, surveys and more. Accela Communications contract with IDG highlights the publishing industry’s growing adoption of AccelaWorks as their online lead generation and management tool of choice.

The AccelaWorks online registration system provides companies with the ability to create and manage online registration forms from the point of data collection all the way through to the distribution of clean records to one, or many points of contact. AccelaWorks was developed to help publishers more easily manage the data collection process so they can focus on building their businesses and offer advertisers more online sponsorship opportunities, increasing lead generation revenue, and serving readers and website visitors more effectively.

Additional AccelaWorks features beneficial to IDG and the publishing industry include:

· A common form building interface, which reduces training and application support requirements
· Form builder templates that facilitate speedy publishing and ensure consistent data collection for aggregated results and roll-up reporting
· The ability to easily support foreign language forms for global initiatives

“Today, publishers of all sizes, especially as large and diverse as IDG, have a tremendous opportunity to serve their customers with effective lead generation programs,” said Bill Reinstein, President/CEO of Accela Communications. “In order to achieve success however, they require a web response management system that is easy to use, flexible and allows information to be accessed at the right time, in the right format, and send it to the right person or place. With AccelaWorks they get the power to do all this, combined with ease of set-up and low support requirements –critical added benefits when they are under pressure to get programs or offerings up-and-rolling quickly.”

To learn more about the benefits of the AccelaWorks Web response management system and to download the new white paper, “Online Data Collection: Tips for Optimizing and Managing Web Response” please visit http://www.accelaworks.com.

About Accela Communications

Accela Communications provides Web-based services that accelerate sales and business growth for customers and partners across a wide range of industries — from information technology to healthcare, financial, and other market sectors. The company generates actionable for its customers though the AccelaCast(tm) on-demand rich media platform, the AccelaWorks(tm) Web response management system and the ITworld.com(r) Site Network. They have been in the business of creating on-demand Webcasts and rich media communications from the earliest stages of use on the Internet & have designed AccelaCast based on the philosophy that a platform should encourage exploration and interaction with program content, to deliver a lasting impact that reinforces messaging and branding. For more information, please visit http://www.accelacommunications.com


For More Information Contact:
Ann Roskey
VP, Marketing 
Accela Communications, Inc.
508.303.9704
ann_roskey@accelacommunications.com

Jeff Bodenmann
VP Partner Development
Accela Communications, Inc.
646.486.9870
jeff_bodenmann@accelacommunications.com