Affordable Online Advertising Could Be a Reality With Launch Of New Website

(PRLEAP.COM) Nirav Gorajia, founder of http://www.varins.com, has found that advertising on the Internet for extended periods of time is something every business owner should be able to afford. His website is allowing advertisements of various sizes for a one-time cost of $100. Any ad placed on his site will remain there until the owner of the ad wants it removed.

On February 3rd, 2006, Gorajia launched Varins.com as a counter to the pixel ad phenomenon. "We felt that the original pixel advertisment idea was brilliant. However, many people failed to realize that the original idea succeeded because it was, well, the original. In my opinion, the idea needed some tweaking."

While statistics have shown that pixel advertisement sites actually generate more traffic to businesses utilizing the ad space, the cost of the ads has been a point of concern for many potential advertisers. Adds Gorajia, "Most of the other pixel ad sites charge $1 per pixel for an ad. For a large ad, we are talking about thousands of dollars. Most small businesses do not have that type of advertising budget. I decided to make ads more affordable."

The business model that Gorajia established for Varins.com allows business owners to place ads ranging from 10 x 10 pixels to 150 x 200 pixels for a one-time cost of $100. The ads stay posted on the site’s virtual billboard for as long as the advertiser desires. "Being an advertiser myself, I know how expensive it can be to place an ad of meaningful size for long periods of time. I hope this approach works for small business owners and helps their businesses prosper", says Gorajia.

Varins.com will designate 10% of all monthly revenues to charitable organizations.

For more information, please contact:

Nirav Gorajia
Varins.com
951-741-5280