Are Home Business Owners Being Priced out of Pay Per Click Search Engines?

April 28, 2005 -- Pay Per Click advertising is still a great method of buying targeted traffic to your web site. But, as the pay per click prices for targeted keywords on the big search engines continue to climb, will the little home business entrepreneur be priced out of the pay per click market?

Mike Gates the founder of the Home Business Search Engine HomeBIFind.com takes us through a particular pay per click scenario.

Let's say the current cost for the keyword "home business" is $3.10 today on one of the major pay per click search engines. Let's say you $3.10 per click, and you receive 100 clicks. The cost to you is $310. The normal conversion rate for home based businesses is 1%-5% of visitors. So, for your $310 if you are fortunate to get 5 new sales, sign ups, affiliates or whatever it may be - those 5 sales need to bring in more than $62 each for you to make a profit.

Most small business owners can't afford to pay $62 per sale, most can't afford to pay more than just a few dollars per sale or sign up. So the small business owner has few choices.
1. Forget pay per click advertising altogether.
2. Bid on obscure keywords that may bring the targeted traffic you need.    
3. Pay a fraction of the PPC cost by spending your advertising dollars with niche specific targeted search engines like HomeBIZFind.com.

http://www.homebizfind.com is the perfect solution for the small home business owner. Advertisers can still grab top keywords for as little as $0.05 per click and many popular keywords are still available.

Start maximizing your profits by getting targeted traffic at a fraction of the cost. Sign up for a free http://www.homebizfind.com account today and we will start you off with $25 worth of pay per clicks for free.