BackBeat Media Expansion Continues

April 19, 2005 -- The World Wide Web - BackBeat Media - http://www.backbeatmedia.com, the Internet advertising network, today announced that Apple Matters - http://www.applematters.com - is joining other leading community and news web sites in the BackBeat Media Network. Apple Matters is joining notable Apple community and news web sites like The Mac Observer, Think Secret, The Apple Blog and others in BackBeat Media's growing network of community and news web sites targeting Apple and consumer technology enthusiasts.

"BackBeat Media understands what it takes to publish a small web site," said Hadley Stern, founder, editor and publisher of Apple Matters. "They have the experience and expertise to help the independent web publisher create great content, nurture their communities while still growing their bottom line."

Apple Matters was started in 2002 by Stern who had enjoyed various Apple related publications and websites for many years but felt there was a niche that could be filled with high-quality and original writing about everything Apple. The site's launch was a success, and as it grew he brought on additional writers who now include, Gregory Ng, Chris Seibold, and C.K. Sample III. Stern, a designer and writer, is also the author of "iPod and iTunes Hacks," published by O'Reilly Media.

"BackBeat Media exists solely to support and nurture the vitality of independent voices like Apple Matters," said Dave Hamilton, co-founder of BackBeat Media. "We're pleased to be adding Apple Matters to our growing network of independent web communities and news and information sites," added Greg Snyder, also a co-founder of BackBeat Media.

About BackBeat Media
Founded in 2000 by Dave Hamilton and Greg Snyder, BackBeat Media provides primary site representation for the premier Mac and consumer electronics destinations on the Web. Building on the skills of its founders, BackBeat Media has grown into a news and information network effective at providing focused editorial expertise to its varied readerships, business growth for its affiliates, and optimized marketing communications channels for its many advertising partners.

BackBeat Media works closely with advertisers like Apple, Microsoft, Alias Software, Shure and others to help them reach demographically desirable web communities. Sites are hand selected for quality of content, professionalism, network appropriateness, the ability to service a particular community niche and credibility. For more information, visit BackBeat Media's web site at http://www.backbeatmedia.com.