Backbeat Media Expands, Adding Two Premier Web Sites to Already Strong Network of Mac-Centric Web Communities

March 30, 2005 -- Backbeat Media, the Internet advertising network, today announced that Macsimum News and The Apple Blog are joining other leading Macintosh community web sites including The Mac Observer, Deals on the Web, macgamer.com, ThinkSecret.com and macsurfer.com in the Backbeat Media Network.

"We're thrilled to be adding Macsimum News and The Apple Blog to our already strong line-up of web sites," said Dave Hamilton, co-founder of Backbeat Media. Greg Snyder, Backbeat Media's other co-founder added, "we strive to offer our advertisers the widest range of options across our network and a hand-picked network of prime web communities. Adding Macsimum News and The Apple Blog gives the opportunity to do both."

Founded by Dennis Sellers, a journalist with a long history as an editor in Mac publishing and over 3,000 magazine, newspaper and online articles to his credit, Macsimum News, http://www.macsimumnews.com. offers original news, feature stories, cartoons, editorials, columns, reviews, and tips for the Macintosh user. The expertise of Dennis and his seasoned staff provides a rich and penetrating resource of information for Mac industry analysts, users of the OS, and general Mac enthusiasts.

The Apple Blog, http://www.theappleblog.com, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products. The site offers the hands on expertise of a wide range of accomplished users, from IT professionals to college enthusiasts. It is the experience of these users who both realize the capabilities of Apple products and are committed to passing that realization on that make The Apple Blog a resource for both Mac community veterans and newcomers.

About Backbeat Media
Founded in 2000 by Dave Hamilton and Greg Snyder, Backbeat Media provides primary site representation for the premier Mac and consumer electronics destinations on the Web. Building on the skills of its founders, Backbeat Media has grown into a news and information network effective at providing focused editorial expertise to its varied readerships, business growth for its affiliates, and optimized marketing communications channels for its many advertising partners.

Backbeat Media works closely with advertisers like Apple, Microsoft, Alias Software, Sure and others to help them reach demographically desirable web communities. Sites are hand selected for quality of content, professionalism, network appropriateness, the ability to service a particular community niche and credibility. For more information, visit Backbeat Media's web site at http://www.backbeatmedia.com.

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