Binserver Systems introduces an early beta version of TipIt - a voluntarymicro-payment and per transaction advertising system that creates aone-click pathway.

(PRLEAP.COM) Binserver [www.binserver.com] is in the
business of mining unbundled media - a trend toward the elimination of
middlemen - such as but not limited to websites, networks, publishers and record labels.
The company believes voluntary micro-payments are an incremental step
in the creation of sustainable systems for free and unbundled content
on the web and elsewhere.

While the web is leading a charge toward unbundled media it’s
catching on in other mediums such as TV where content has been
inextricably shackled to networks. According to the CEO, John
Bransford, the future is in distribution that unties digital content
while still retaining all the allowable rights of ownership including
compensation. They believe all forms of digital content will be
unbundled - including video.

"I sat on a blue ribbon committee at HBO that was charged with
predicting when video on demand would be reality and how to capitalize
rather than impeded its adoption. HBO has largely adopted our
recommendations and a perfect example of how these companies should
prepare."

"Grasping the details of unbundled content is important to fully
understanding our plans" says Bransford. "Terry Heaton, a respected
media analyst, has a body of research and work in the area. His is to
date the best analysis of unbundled media some of which can be found
here http://donatacom.com/papers/pomo48.htm .

They started with www.Nashvilesnews.net intending
to offer citizen’s generated content. Bransford says "we worked for
nearly a year trying to create an RSS based CMS for automatically
formatting and publishing user generated material. That project had
some success however things did not gel until we found Marcin Konicki
a crack RSS developer who had been working on a similar system."

"Marcin is the best hands on RSS guy going" says Bransford. "One time
I was having a devil of a time trying to subscribe to the CNN headline
news podcast. Marcin diagnosed the problem and CNN made the changes.
Now it works."

The second part of our approach to unbundled media is manifest in
TipIt. We think content has to be compensated and it’s in everyone’s
interest to create multiple pathways to that end. Tipit is a simple
concept that’s yet to be properly engaged. To get a fast idea go to a
demo here http://TipIt.ws or here http://nashvillesnews.net/node/54594
then mouse over the TipIt icon.

It’s different from the standard Pay Pal tip jar. TipIt is not bound
to a website and allows an unlimited number of content owners to be
aggregated on a site but paid directly. The usual tip jar forces all
payment to the website which is not feasible in a world where the
publisher doesn’t know and doesn’t want to deal with tracking every
site that might subscribe to his feed. The TipIt, when enabled by the
content producers, can stay with the content wherever it is fed using
RSS 2.0. Content publishers can find more information on the company’s
information site www.TipIt.ws and
blog tipit.wordpress.com .

The next iteration will be what they call the ‘Info TipIt’. An
appreciative reader can pay the writer without spending money by using
the TipIt to view an ad. Again they mouse over to read an ad and the action is
recorded - i.e. that they did it — and the content is reinbursed. "From an advertisers perspective it
promotes a ‘cost per desired action achieved’ for which they are
willing to pay a premium. The content gets compensated and the website
receives promotion from our main site if they want."