Business Blogging Made Easy

April 1, 2005 -- A detailed system for creating a business blog has just been published, making it easier for independent professionals and business owners to reach more clients through Internet communications. The Build a Better Blog System ebook was published online today at www.BuildaBetterBlogSystem.com.

Blogs, or web logs, are easily updated web pages that can create customer dialogue through interactive postings. Smart business professionals—from CEOs of Fortune 100 companies down to the corner bakery owner—have started using blogs to communicate in a personal way and to give a human voice from behind the office doors.

Because they are inexpensive and easy to use (no tech skills required), blogs offer several distinct advantages for independent professionals and small business owners. Now everyone can have a voice on the Internet and capture the hearts and minds of potential customers.

Patsi Krakoff, Psy.D. and Denise Wakeman, internet marketing specialists, have teamed up to offer detailed tutorials on how to set up a business blog using Typepad.com (http://www.typepad.com) to illustrate the steps. The system is complete with screen shots showing exactly where to input data.

“We think it is important that professionals concentrate on writing quality posts and not waste time learning how to set up and design a blog,” says Dr. Krakoff, of www.CustomizedNewsletters.com. “The Build a Better Blog System significantly shortens the learning curve so busy professionals can spend their time and energies creating good customer relationships through blog articles.”

“Blogs are so easy to set up that anybody can do it. However a business blog needs to reflect the professional nature of your company and business services,” adds Denise Wakeman, of Next Level Partnership (http://www.biztipsblog.com). “Why use a cookie-cutter template when you can design your business blog to adhere to your company's visual identity? Most people don’t know how to use the features available to them – we show you how in this book.”

Besides step-by-step tutorials on everything from how to import your business banner, rename your blog, and add subscriber sign-up forms, to submitting your blog to directories, there are many tips, tools and techniques for driving traffic to your blog. Tutorials are accompanied by articles on effective blog writing, a list of blog resources, and examples of effective business blogs.

One of the most valuable features of the ebook is the companion ebook of 25 interviews with successful business bloggers, many of whom have blogs with huge numbers of followers. They each provide insights on how they grew their blogs and achieved remarkable success and following in a short time.

The 86-page interview ebook can be purchased separately for $29. The complete 133-page Build a Better Blog System including the interviews sells for $49. Professionals also get lifetime updates, access to a private Blog-Revolution blog site with many resources, 5 hours of audio training, and a free pass to weekly teleseminars: “Conversations with Experts: How to Build your Business On and Off-line.”

Krakoff and Wakeman publish a companion blog at http://www.buildabetterblog.com and offer blog design and marketing services for those professionals who don’t want to set up a blog themselves. (www.buildabetterblogservices.com). Between them, they have 5 blogs they post to on a regular basis, covering topics from Internet marketing, blogging, ezine marketing and business book reviews.

For more information contact Patsi Krakoff, e-mail protected from spam bots
Denise Wakeman, e-mail protected from spam bots