C.H.E.F.® Sponsors Kid Power 2005 Conference

May 10, 2005 -- Comprehensive Health Education Foundation (C.H.E.F.®), developer of the innovative new FUEL™ series designed to help fight the youth obesity epidemic, will participate as a sponsor of the 12th Annual Kid Power 2005 Conference to be held May 10-13 at Disney’s Yacht and Beach Club Resort in Orlando, Florida. C.H.E.F. joins an elite group of organizations to sponsor this event, including The Disney Channel, ABC Kids, Disney Online, and Radio Disney.

Long considered one of the leading youth marketing conferences in the United States, the Kid Power 2005 conference draws hundreds of industry professionals in marketing, advertising, media, communications, publishing, public relations, and other fields. Featuring three dedicated tracks and 31 corporate case study presentations, the event will address a variety of topics relating to the youth market such as innovation, creativity, strategy, forecasting, design, branding, research, and licensing. This year’s keynote speakers include Sergio Zyman, former CMO, Coca-Cola; Ken Goldstein, EVP and Managing Director of Disney Online; Julia Lipari, SVP, Marketing and Special Projects at Jive Records; Stephanie Yost Cameron, Advisory Board Member, Children’s Advisory Review Unit; Sam Ades, Director of Brand Strategy at Warner Brothers Online; and Dr. Jim Gray, Head of Market Research at LEAPFROG Learning Institute.

The event will provide attendees with the opportunity to capitalize on the latest kid trends and research, and will also address the implications of those trends for marketers who want to reach this audience. Workshops at the conference will cover a variety of topics such as “Appealing to Kids’ Emerging Personalities,” “Reaching Kids through In-School Marketing,” “Making Your Brand Kid Cool & Mom Acceptable,” and “Creating Compelling Product Appeal.”

According to Debra Keene Bergeron, Vice President of C.H.E.F., plus a speaker and Premier Chairman at the conference, “There is no better place to network with industry peers from the leading youth organizations in the world than at the Kid Power Conference. We are a nonprofit organization that understands how to reach the youth market and change unhealthy behaviors relating to some of the most critical health issues today, such as childhood obesity. As a first-time sponsor of this event, our goal is to seek marketing partners for our innovative new FUEL™ series who share our desire to positively influence our nation’s youth by helping them live safe and healthy lives.”

About Comprehensive Health Education Foundation
Founded in 1974 and celebrating its 30th Anniversary year, Seattle-based Comprehensive Health Education Foundation (C.H.E.F.®) is dedicated to promoting health and quality of life through education, addressing such important topics as childhood obesity and other unhealthy behaviors. As a nationally-known nonprofit organization, C.H.E.F. develops a variety of health promotion and prevention education programs and products targeted to the early childhood, school-aged youth and healthy aging markets, and is also the developer of the innovative new FUEL™ series, the first youth-inspired educational program that empowers kids to take action to improve their own lives. For more information about the new FUEL series or any of C.H.E.F.’s other products and programs, please visit www.chef.org or call 1.800.323.2433.