Caro Consulting Launches New Web Site as an Integrated Marketing Services Resource for Sales and Marketing Executives

June 1, 2005— Caro Consulting, an integrated marketing services firm, has launched its new Web site (www.caroconsulting.com), designed to offer sales and marketing executives greater awareness of strategic marketing best practices in today's interactive and traditional spaces. With a fresh new look, interactive marketing articles, and industry expertise, the website showcases Caro's strategic interactive marketing services and Take it Up A Level Newsletter—insights into Internet Marketing Strategies and Sales Lead Generation Marketing.

“ She has helped us create structure around our marketing efforts, enabling us to think about marketing more strategically, tracking our results, and has made us think more intelligently about the marketing personnel we hir... ”

"It is our goal to empower and guide sales and marketing executives to maximize the potential of every marketing dollar," said Teresa Caro, founder and president, Caro Consulting. "We are very excited to offer a website and newsletter that communicate, educate, and deliver Internet marketing expertise, helping our clients nurture customer relationships, as well as reach new customers. Through our new site and ongoing offerings, Caro Consulting will continue to illustrate the strategies behind successful marketers."

Caro, an industry veteran and current president of the Atlanta Interactive Marketing Association (AiMA), founded Caro Consulting in 2003. The firm has provided integrated marketing services for both B2B and B2C companies such as Servigistics, KnowledgeStorm, Vesdia, FootSmart, GTESS, Fabric.com and HoneyBaked Ham.

"We sought a company like Caro Consulting with multichannel experience and understanding to institute broader marketing processes and strategy in order to lower the cost of marketing and increase ROI," said Stephen Friedman, CEO, Fabric.com. "Teresa Caro has become a valued member of our marketing team. She has helped us create structure around our marketing efforts, enabling us to think about marketing more strategically, tracking our results, and has made us think more intelligently about the marketing personnel we hire."

Caro Consulting Services include:
Internet Marketing Plan Strategies
- Search Engine Optimization and Search Engine Marketing
- B2B and B2C E-Mail Marketing
- Affiliate Marketing Programs
- Internet Retailing
- Web Analytics
- Other Online Media Campaigns

Business-to-Business Sales Lead Generation Marketing
- Lead Management & Nurturing
- The Internet
- Direct Mail, Trade Shows, Telemarketing, and CRM Systems
- Integration of Internet and Traditional Strategies

About Caro Consulting
Caro Consulting, an integrated marketing services firm, helps organizations develop and execute sales and marketing strategies that improve their return on investment. Founded by sales and marketing strategy specialist Teresa Caro, the company can assist with all or part of the strategic marketing plan, from vision to results. Caro Consulting is well-versed in a variety of integrated marketing approaches including direct mail, tradeshows, telemarketing, search engine optimization, keyword advertising, banner advertising, online newsletters, marketing database campaign production, email marketing software, and CRM systems. By applying a well planned marketing strategy, Caro Consulting helps companies compete in today’s competitive marketplace. For more information and to sign up for the newsletter, visit http://www.caroconsulting.com/.

Media Contact:
Tara Biller
Leder Communications
561-504-3893
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