Castlepeak Interactive and Digital Display Media Announce Strategic Partnership in Digital Display Advertising Market

April 16, 2005 -- Working to provide business with the most compelling new digital advertising formats, Chicago web design and Interactive marketing firm Castlepeak Interactive, and Digital Display Media, a leader in the large scale digital display advertising, today announced a strategic alliance to develop digital content for advertisers.

Under the terms of the agreement, Castlepeak Interactive will provide Digital Display Media with creative and digital design services. This long-term partnership will provide Digital Display Media and it’s customers with high-end creative design and expertise in the new media of digital billboard advertising.

"We strive to innovate,” said Tom Hall, president of Castlepeak Interactive. “Digital display is still an emerging industry. Our capabilities in this new medium are an extension of Castlepeak’s creative talents and expertise in web design and Interactive marketing. Digital billboards are revolutionizing the display media business. Castlepeak is proud to join a leading company like Digital Display Media in shaping this new industry.”

"Digital billboard media is different than traditional display advertising and unlike the text-message boards seen in airports,” comments Rob Faurot, president of Digital Display Media. “Advertisers create highly captive advertising that blends digital poster art with television, photos, images, words, and movement. These digital vignettes tell a story, educate a customer and sell a product. They can be fiery or delicate, rigid or flying around the screen. Boundaries are few in developing the creative for digital media.”

“Making effective digital messages is much more than scanning a print ad. It is adding color, movement, timing, and digital effects to increase the eye contact and unaided recall. Castlepeak Interactive understands this. They provide a remarkable combination of creative and technical capabilities. Castlepeak is able to capture the advertiser’s message and display it in new and innovative ways.”

Research statistics suggest that digital signs are better for recall than TV. According to an industry survey of 1400 shoppers, patrons were 1.56 times more likely to recall advertising for a specific specialty retail store chain after viewing displays, and subsequently, 40 percent more likely to purchase from that chain. The study supports the medium as a viable alternative or addition to traditional advertising techniques, particularly in dense retail shopping areas such as malls. A well-placed digital signage network can improve brand recognition and retention and also drive sales.

About Castlepeak Interactive
Castlepeak Interactive is a Chicago based web design and Internet marketing firm. The company designs and delivers interactive solutions to help clients improve revenues, cut costs, and enhance customer relationships. Castlepeak provides expertise in web design, Internet marketing, site optimization, digital advertising, and strategy. Clients include Countrywide, Holiday Inn, and Coeur d’Alene Mines Corporation. For more information about Castlepeak Interactive please visit http://www.castlepeak.net.

About Digital Display Media
Digital Display Media provides large-scale digital display systems to support digital advertising needs of business and other institutions. Based in Chicago, Illinois, DDM provides powerful and effective advertising using digital flat screen displays delivering high resolution, attention seizing messages. DDM has exclusive relationships with specific marketplaces allowing advertisers access to locations where their prospects wait. For more information about Digital Display Media please visit http://www.ddmna.com.

Contact:
Tom Hall
Castlepeak Interactive
312.884.7338
http://www.castlepeak.net