Catenate Consulting Names 2212 Marketing Group as Agency of Record

June 20, 2005 -- With clients such as Hewlett Packard, Turner Broadcast, Inc. and the Simmons Company, Catenate provides Target Marketing by using demographics, business analytics, primary and secondary research, GIS (mapping), and modeling to solve even the most vexing customer profiling and acquisition challenges. With their approach, developing business to business survey maps of retail customers and profiles of subscribers or acquisition modeling, Catenate’s team can “link” methodologies to deliver the best solution.

Large and small companies alike are using Catenate’s extensive line of services that run the gamut to include: lifestyle segmentation (geo-demographic & household level), demographic data and database enhancements, direct marketing lists (consumer and b2b), GIS based web sites, custom programming, location-based analysis – mapping, data modeling and pattern recognition, custom marketing document creation and questionnaire design, execution and analysis. “Ours is a pragmatic approach: leverage a company’s existing capabilities by supplementing their toolbox with what they most need”, states Cobrda. “We recently conducted a very successful cd/dvd printer usage survey for Hewlett Packard and Rimage,where winners were randomly selected for prizes. The campaign went off without a hitch.”