ClickTracks Experiences Record Growth: Global Expansion Helps Position Web Analytics Innovator for Continued Growth

April 21, 2005 -- ClickTracks Analytics Inc. (www.clicktracks.com), makers of the award-winning line of web analytics software, announced first quarter revenue growth of 45% over prior quarter, commissioned new offices to serve the United Kingdom and recognized a marked increased the popularity of its Japanese editions of ClickTracks.

The Q1, 2005 numbers also represent a 65% increase over the Q1 revenue from last year and were boosted by sales of the newly-released ClickTracks Optimizer, a mid-tier web analytics product aimed at search engine optimization consultants and web production teams within mid-sized businesses. Additionally, ClickTracks continues to significantly expand their workforce to accommodate a growing customer base as well as new developments and enhancements to ClickTracks products and professional services initiatives.

"To realize the sort of growth we've seen is a testament to marketers becoming more savvy about online metrics, search marketing and web site metrics specifically,” said John Marshall, ClickTracks' CEO, “We know that we've been a part of that learning process, and will continue to educate and enlighten customers in Q2 and beyond."

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in both the 2003 and 2004 ClickZ Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been praised by CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to e-mail protected from spam bots.