CollegeRover? Announces Exclusive Partnership with Kaleidico to serve College Lead Management Industry

(www.collegerover.com/press) and Kaleidico (www.kaleidico.com) will be collaborating to resolve the college industry's need to convert online leads at a higher rate. Management for both firms are taking lead origination for colleges to the next level of service. This partnership will be placing the needs of prospective college students at the forefront and focusing on conversion strategies for its college clients.

Salt Lake City, UT (Bluehost/PRWEB ) July 17, 2007 -- CollegeRover™ (www.collegerover.com/press) an online college resource site for students and business solution platform for colleges, today announced a new strategic partnership with Kaleidico, an Internet technology company that provides web-based lead management solutions.

CollegeRover will be the exclusive online college origination platform for Kaleidico. This will allow Kaleidico to offer a new lead development platform for its existing and future college clients. CollegeRover's online platform will provide colleges a new methodology to cultivate new student relationships.

Our Company's philosophy is that converting online leads starts at the very point when a user enters our platform and does not end until clients are enrolled into a college program. CollegeRover is focused on lead cultivation and development, thus creating a better qualified lead for our college clients. 'After researching this competitive market, we recognize that working with Kaleidico will provide our college clients a more robust range of back end systems to assist in the conversion process,' says Tom Scott, president and CEO of CollegeRover, Inc. "Our Company's philosophy is that converting online leads starts at the very point when a user enters our platform and does not end until clients are enrolled into a college program. CollegeRover is focused on lead cultivation and development, thus creating a better qualified lead for our college clients."

Kaleidico will be the exclusive lead management technology firm for CollegeRover, which will offer validation, secured submissions of user data to college clients and lead management solutions. This exclusive partnership will create a tandem solution by originating more educated (quality) leads and processes for converting those leads into student enrollments.

'Kaleidico's icoSales lead management tool is a great fit for CollegeRover because of its built-in functionality,' said Bill Rice, CEO, Kaleidico. 'Using this technology, recruiters can actively manage their leads and align their educational institution with prospects looking for the qualities they offer. Whether it's traditional sales or college recruiting, organizations should adopt lead management technology that manages the entire lifecycle of their leads, from initial contact all the way through to commitment.'

About CollegeRover™
Headquartered in Salt Lake City, Utah, CollegeRover™ is the first online college marketing platform that has invested in a consultative model for prospective college students to originate their profiles to colleges. CollegeRover serves users by creating an online environment where the user can measure and research the best college(s) which will meet his/her career objectives. Users are better informed to select the right colleges by accessing CollegeRover's proprietary databases, personal assessment tools and manage their college profile information via their free Dashboard (online utility page). Also available is a free 84-question personality assessment which will match, via a proprietary patent pending decision technology, the top careers that best align user's personality interest. CollegeRover mission is to serve users by educating and creating college-related content that meets the research demands for the following four demographics: 1) Working Professionals, 2) Single Parents, 3) Career Changers and 4) College Prep. To learn more visit the Press Site at: www.collegerover.com/press.

About Kaleidico
Based in Flat Rock, Mich. and Cleveland, Ohio, Kaleidico is an Internet technology company that provides lead acquisition, allocation and management solutions to sales organizations. icoSales, the company's flagship product, is a fully customizable lead management sales platform that aligns prospects with sales personnel data shows is likely to understand their needs and guide their transaction to a close. Mortgage companies throughout the United States depend on Kaleidico to give their bankers and brokers the tools they need to manage prospect information and guide customers through the mortgage process. To learn more, please visit: www.kaleidico.com  or call 866.667.5253.