Connecticut American Marketing Association Names Adams & Knight Marketer of the Year - Agency Also Honored with Five Mark of Excellence Awards

April 29, 2005 -- Adams & Knight Advertising/Public Relations was recently honored by the state’s American Marketing Association chapter (AMA-CT) with the Marketer of the Year Award and five Mark of Excellence (MOE) Awards for its results-generating campaigns for consumer, business-to-business, and non-profit clients.

Every year, the American Marketing Association honors statewide marketers for outstanding marketing campaigns. For 2004, awards were given out in 12 categories representing different types of marketing initiatives at various budget levels. Adams & Knight garnered five out of the 12 awards, more than any other agency in the state.

All entries are judged on a 50-point scale based on three criteria: marketing strategy, creative execution, and overall results. The highest-scoring entry is selected to receive the AMA’s coveted “Marketer of the Year” Award.

Adams & Knight earned a perfect score and the “Marketer of the Year” Award for its integrated marketing campaign designed for Masonicare, Connecticut’s largest not-for-profit provider of senior healthcare services and retirement communities. Masonicare’s “Nurse Recruiting Campaign” was a statewide marketing campaign designed to recruit top nursing professionals to Masonicare’s broad range of affiliates.

“Adams & Knight helped us exceed our goals for our nurse recruiting campaign,” says Margaret Steeves, Vice President for Marketing at Masonicare. “An unexpected side benefit was that this campaign also provided a terrific morale boost for the entire Masonicare organization. Our staff really connected with the empowering messages that were reinforced in all campaign materials.”

Adams & Knight Advertising/Public Relations also won MOE awards for its integrated business-to-business campaign for InsurBanc and for its consumer marketing campaign for Ashlar Village. Two of its interactive presentations earned top category honors: one for ING’s Create the Vision Retirement Workshop and another for a 40th Anniversary Commemorative CD-ROM for Hartford Stage.

Adams & Knight (www.adamsknight.com) is an integrated marketing communications firm that provides strategic research, advertising, public relations and digital marketing services for a client roster that includes Fidelity Investments, The Hartford, Saint Joseph College, Hartford Hospital, and the United Way.

The American Marketing Association (AMA) provides direct benefits to more than 38,000 marketing professionals in both business and education worldwide, and serves all levels of marketing practitioners, educators and students. Information on its Connecticut Chapter can be found at www.amact.marketingpower.com.