Consumer Insights Key to Strategic Growth at Product Ventures

May 28, 2005 -– Product Ventures welcomes Michael Carlon, Director of Consumer & Market Insights, to its Fairfield headquarters. Mike will guide the agency’s sought-after consumer research offering for product and package design. As an experienced creative researcher with both client- and agency-side experience, Mike will help Product Ventures continue its success in consumer-driven design and development. Mike brings a documented track record of revealing and applying actionable insights to develop, implement and improve strategic marketing decisions.

“Having been in the clients’ shoes for much of his career, Mike has an intimate understanding of the needs and pressures clients face every day as they create meaningful consumer+brand interactions,” said Peter Clarke, President of Product Ventures, “Mike will play a critical role as Product Ventures continues to lead in melding design best practices with first-class research.”

Immediately prior to joining Product Ventures, Mike led Consumer/Market Insights initiatives at Unilever Home & Personal Care for key brands Suave, Vaseline, Axe, 'all' and Dove. Previous to Unilever, Mike built his career developing and managing successful marketing and insights programs at companies like MasterCard International and interactive marketing agency, Modem Media.

“Mike Carlon has a keen sense of getting to the heart of business issues. He is a great communicator with exceptionally strong interpersonal skills,” commented Robert Holt, Director of Shopper Understanding and Mike’s former boss at Unilever. “Mike is infallible in his delivery against key deadlines, and everyone can always count on him to do what he says he’ll do. In all respects, Mike is the consummate professional, and he is truly a pleasure to work with.”

Mike holds a MBA from Fairfield University and a BA in Psychology, Magna Cum Laude, from the University of Connecticut. He also is an adjunct professor of Marketing at Fairfield University.


About Product Ventures:
Product Ventures Ltd., (www.productventures.com) the best kept secret behind the best known brands.™ We are product and packaging architects, creating innovations for marketplace success. Product Ventures has the right tools, talent, attitude and atmosphere to consistently deliver solutions that fulfill consumer and business needs. Our commitment to excellence has earned us lasting relationships with the world’s leading companies and their most important brands.

Contact:
Natasha Lopoukhine
203 319 1119
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