Context Connect Announces Enterprise Marketing Product - the CCI AdvertDA Solution

April 29, 2005 -- Today Context Connect, Inc., a leading provider of private directory-based connectivity and directory services, announced the creation of its AdvertDA Advertising Product, a solution that provides businesses with an effective ad channel directed at targeted vertical market groups, based on the connectivity channel (mobile, landline, fax, email or pager) they utilize to communicate with one another.

Sunny Ahn, CEO of Context Connect, said, “With our integrated search and connectivity solutions to various vertical markets, including public safety and education, we can provide an appropriate marketing channel for those interested in targeting specific user groups, particularly in the way they communicate with one another, whether its via their mobile, landline, pager, email or fax.”

The CCI AdvertDA Advertising Solution provides businesses with an effective ad channel directed at targeted community groups, based on the way they communicate with one another within the groups they belong to. The AdvertDA Solution provides two platforms for targeted ads – 1) Yellow Page DA listings based on category, product or unique listing searches and 2) Community message sponsorship within the various communication tools for specific community groups (e.g., education, public safety, sporting clubs, community groups).

About Context Connect
Context Connect is a leading provider of directory-based connectivity and directory assistance solutions. Context Connect enables users to ‘find and connect’ to each other across multiple devices and provider networks through a contextual, DNS-based connectivity platform – thus enabling wireless directory assistance (WDA). CCI also provides enterprise directory solutions for specific vertical markets (public safety, education, sporting clubs) and identity management services through its contextual platform. CCI is headquartered in Boston, Massachusetts with regional offices in London and Wellington, New Zealand – visit the company at www.contextconnect.com.

Context Connect are trademarks of Context Connect, Inc. All other trademarks are properties of their respective owners.