Creative Marketing Associates Introduces A New ?Consumer Compassion?

(PRWEB) August 10, 2006 -- After 25 years in diverse marketing businesses, two self-proclaimed “seasoned ad pros” have joined forces to give marketers a new twist for their budgeted money. Marcie Lance account-side broadcast television, food service and real estate veteran and, Nancy Gerstein creative director and former owner of Marketing Dynamcis, Inc. which specializes in the cable communications industry, have banded together to form Creative Marketing Associates, Inc.

While formulating the Creative Marketing Associates business plan the owners knew they had to distinguish their corporate positioning from the masses of other ad agencies. Fully invested in the “school of life” they knew that marketing is much more than numbers, ads, internet sites, and commercials.

“When we put our heads together creative electricity happens”, said Lance. They then created a unique position within the marketing world: always, always put yourself in the shoes of the end-user and the end-buyer. “Because whether you’re a Senior Citizen or a 12-year-old boy, people always buy from an emotional, gut level.” To work their marketing magic around this concept, Lance and Gerstein have coined the term Consumer Compassion or CC.

“We’ve gotten excellent response from our CC --Consumer Compassion model”, says Gerstein. “Not only does it suggest that we understand how to market to a certain segment, it necessitates that its done with an understanding of putting yourself in the user’s and buyer’s shoes. And ultimately when one makes a purchase, whether it’s to buy a high-speed internet package or new carpeting, the decision is made on a feeling level.”

Creative Marketing Associates handles various clients in diverse industries such as cable television and high speed internet communications, carpet wholesalers, and the YMCA. For more information contact Creative Marketing Associates at 847-579-8218.

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