Dana Todd to Speak at San Jose Search Engine Strategies Conference & Expo The Premier Event for Search Engine Marketing & Optimization

August 8, 2005 -- WHO: Dana Todd, Executive Vice President and co-founder of SiteLab International, a full service interactive agency offering integrated marketing and engineering services designed to build brand awareness and online market positioning. Ms. Todd is also President of SEMPO, the Search Engine Marketing Professional Organization. Nationally recognized for expertise in search engine marketing, Ms. Todd is a frequent speaker at search marketing events. SiteLab is a Circle member of SEMPO (Search Engine Marketing Professional Organization), an organization dedicated to raising awareness and success of search marketing.

WHAT: Search Engine Strategies Conference & Expo

Marketing expert Dana Todd will be speaking at the leading annual conference on search engine marketing and optimization, Search Engine Strategies Conference & Expo. Ms. Todd will participate in or present at three different sessions over the course of the conference targeted towards over 1,000 online marketers and web professionals.
During the session entitled “Buying Search Engine Advertising,” Todd will be giving an overview of paid placement advertisements for beginners. Then she will tackle issues of competition with search engine representatives and potential conflicts of interest in the sales channel, for the session “Ad Reps: Friend or Foe.” Lastly, Ms. Todd will provide insight into what’s new in the world of search engine advertising during the “Search Engine Advertising Forum.”
For the latest information from the SES conference, log onto the SES blog at: http://blog.searchenginestrategies.com/

WHEN: August 8 - 11, 2005

WHERE: San Jose McEnery Convention Center, San Jose, CA

WHY: Search engine ranking impacts Websites every day. Achieving search engine visibility can dramatically increase Website traffic, and potentially improve a company’s bottom line and profits. For marketers, it is important to gain experience in all facets of search marketing in order to maximize exposure for companies and organizations.

About Dana Todd
Dana Todd, Executive Vice President and co-founder of interactive marketing agency SiteLab International Inc., has been a pioneer in search marketing since 1996. Ms. Todd talks candidly about the pros and cons of leading search engine marketing programs, and speaks from experience managing campaigns for such clients as WD-40 Company and TurboTax. She is a frequent speaker at Internet marketing events, and is often engaged by analysts and the press for her candor and industry insight. She was a founding Board member of SEMPO (www.sempo.org), and was elected its president in 2005.