Demand for Internet Marketing Tools Drives Development of Direct-to-Desktop Technology

Direct-to-desktop technology now within reach of even the smallest online business, thanks to release of new version of Desktop Marketer software by The Internet Marketing Center

Vancouver, Canada (PRWEB) November 10, 2006 -- When people turn on their computers and see something they subscribe to and look forward to getting – without even having to open their email – they're going to open it.

The newly released Desktop Marketer 3.0 from the Internet Marketing Center (IMC) makes it possible. Derek Gehl, CEO of IMC says that Desktop Marketer 3.0 stands out among Internet marketing tools because it allows online entrepreneurs to bypass the challenges of email, blogs, and RSS feeds and still initiate contact with their best potential customers, for less than $1 a day.

"After 18 long months of development and testing," says Gehl, "my team has designed a brand-new flexible technology that gives you the ability to send unlimited messages directly to your customers' desktops using a 100% private communication channel that literally locks out the competition!"

Testing by IMC showed a 103% higher click-through rate when compared to the same message sent via email.

This software also allows marketers to track specific data like open rates, open times, click-throughs, and conversion rates: pinpoint figures that are unavailable through RSS, and unreliable for email.

David Trzecinski of Igomoo.com tested the product and will be incorporating it on his site. "Desktop Marketer 3.0 takes RSS a step further in a unique product we have exclusively branded, and which gives us full control and monitoring of subscribers access. I find the reporting to be invaluable," he says.

As Internet marketing trends toward increased segmentation and more user-controlled content, Desktop Marketer 3.0 allows online businesses to deliver more relevant content to their customers by tracking their preferences and customizing the content they receive.

For more information, please visit:
www.marketingtips.com/desktop-communicator.

About The Internet Marketing Center:

The Internet Marketing Center works to teach real people how to make money using the Internet, and has literally helped create thousands of online success stories.

IMC provides its clients with all the tools they need to start, build, and grow their own profitable online businesses on small budgets — using the same tools, resources, and strategies that it employs to produce annual revenues of over $19 million.

For more information on IMC, visit www.MarketingTips.com, or to subscribe to IMC's free, informative newsletter, visit www.MarketingTips.com/newsletter.

( An http://IPRWire.com Press Release )

Contact:
Mitch Tarr
The Internet Marketing Center
Phone: 604-730-2833
Fax: 604-730-2480

http://www.marketingtips.com