DigitalGrit Hosts Free B-to-B Conversion Strategies Webinar

May 4, 2005 -- Full-service Web marketing firm DigitalGrit will host a free, hour-long Web conference entitled “Beyond Search: The Quest for Conversion.” The event, limited to 100 attendees, will be held at 1:00pm Eastern Time on Wednesday, May 11, 2005. Registration is open to marketing professionals at http://www.digitalgrit.com/webinar.

The focus of the webinar will be conversion. Whether an organization is working with existing web pages or creating new ones, this webinar will offer clear tips and insight.

DigitalGrit’s own experts will lead the session: Allison Winfield, DigitalGrit’s VP, eMarketing Services; Jane-Anne Mennella, Director of User Experience Services; and Cezanne Huq, Director of Search Engine Optimization Services. The three will provide strategic and tactical information, and attendees will have the opportunity to ask questions about their own conversion issues.

“As the bidding levels for high-volume, high-value keywords increase the cost of pay-per-click campaigns, marketers face new challenges,” says Winfield. “How can they optimize their search programs for a higher ROI? And how can they increase their natural search rankings to further reduce their cost per acquisition? This Webinar is designed to help marketers intensify the performance of their Web sites and landing pages with strategies that combine search engine optimization, conversion and usability.”

Says Mennella, “Driving user action is key. How can you make sure that the page visitors land on is optimized so they can - and want to - take the actions you want them to take? Viewing your site and landing pages from the perspective of the target audience is a critical factor for success."

Adds Huq, “Particularly at the early stages of site and landing page development, we have to consider that the search engine ‘spider’ is just as much the audience as the end-user is. Thinking in those terms forces one to ask early on, ‘Are we crafting copy, creating navigation and designing the site for the search engines as well?’ Adding those factors to the equation will only help raise traffic - and conversions.”

Interested marketing professionals may register for the free webinar at http://www.digitalgrit.com/webinar.

About DigitalGrit, Inc.
Established in 2000, DigitalGrit is a leading and innovative online marketing and Web technology firm. The company takes a holistic approach to Internet marketing – developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Marketing across channels including Search Engines, Email, Banners, Behavioral Ads, and beyond, DigitalGrit is dedicated to producing above-the-bar results.

The firm's client list includes some of the world's best-known companies such as ADP, American Express, Consumer Reports, D&B, Morgans Hotel Group, Prudential, Reuters, and Sony.

DigitalGrit is an active member of the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Search Engine Marketing Professional Organization (SEMPO), and is a Microsoft Certified Partner.

The company is headquartered in Northern New Jersey, with offices in New York City and Washington, DC.

DigitalGrit is proud to have been named the #1 Best Places to Work in New Jersey for 2005 (medium-sized business).

Learn more at http://www.digitalgrit.com.