Do Life and Executive Coaches Really Need a Personal Brand? RichContent says 'Yes', Putting eXpertSystem to the Task

April 28, 2005 -- The lowly waitress at Denny's wears a name tag, and the CEO of the corporation gets an engraved brass plaque on her door... but the Coach or Consultant who helps the former become the latter can often get lost in the shuffle. But RichContent's new eXpertSystem software ensures that the coaching ideas that help individuals perform to their best carry the fingerprint of the coach who provided them... helping to escalate their value and organically expanding their market and name.

"When we developed the Branding Wizard in our new eXpertSystem program, we were coming from this one salient point: Every coach and consultant we know has given away more great ideas than they've ever 'sold' says Mark Effinger, CEO of RichContent.com, the makers of eXpertSystem Creative Coaching Software. "As we've been in that very same spot many times over the last 16 years, we thought it might be valuable to fix that problem, and help the industry as a whole. If we've done it right, more coaches will get more business and get paid for more of the ideas they help stimulate in their clients. And that's a win for everyone involved".

eXpertSystem is a creativity to productivity solution that takes proven PhD and MBA skills and provides them as thousands of topic-specific queries to help coaches master business and life issues, while at the same time, sharing that information with their clients in the form of Sessions: 30-120 minute processes that help clarify blind spots in strategies, unearth opportunities, and explore issues that might otherwise require a dozen specialists to tackle.

In addition, the eXpertSystem program also contains a freeform Associative Thinking program called eXpertLingo, that taps 144,000 words and phrases, and over 250,000 images to help explore new lines of thinking, and truly remove the blinders around issues. The program can be easily be used by both the Coach and the Client during Sessions. The end result is a linear document, branded with the Coach or Consultant's information, including a copyright notice, so that remembering the origination of the solutions is always nearby.

Pete Nelson of The Valeo Group, an established Southern California sales, marketing and branding consultancy, believes branding is one of the top differentiators for coaches and consultants.

"Over the last 3 years we've been looking at this from the gamut of our client base: Life and Executive Coaches, Financial Services professionals and Sales Executives. In the end, we've found that ToMA (Top of Mind Awareness), the process of keeping an individual's name on the tips of their client's and prospect's tongues is the key to reducing prospecting efforts and increasing real, billable and profitable hours doing what these people got into business to do in the first place: teach, mentor, coach, empower. If you have a recognizable brand, you get to spend much more of your life doing the latter, and much less being submerged in the former".

The eXpertSystem program accepts text and images to support the branding effort, and completely customizable name and copyright fields. It takes less than 20 second to brand Sessions, Slideshows, printed output and the free eXpertSystem Viewer. And everytime the client loads your project, your bright, shiny face and name come to the forefront of the program, iteratively reinforcing you, and your value to their operation.

eXpertSystem software comes with an eValuation Module and a Writing Module. Consulting, Business Plan, Conflict Resolution and 10 more modules are currently available to expand the program. In addition, the 144,000 word and 250,000 image databases are regularly upgraded to keep the program current. Priced from $99 to $499, eXpertSystem is affordable and has an extremely quick ROI.

RichContent can be reached at www.richcontent.com, or at 949-903-1987. The email address is provided at right as well.