Explosion in Affiliate Marketing Program Means Performance Marketing Advertising is the new succesor to search marketing.

(PRWEB) August 20, 2006 --
Companies selling products or services to sophisticated customers often find it difficult to align their marketing efforts with their sales process.

Shane Murray, CEO from www.Viva9.com Australia's leading performance marketing group, says "Our Company is helping close the gap between customer needs and marketing execution. The impact that marketing investment has on success is often forgotten as is nurturing the discipline requires."

The more experienced performance marketing firms help clients, media agencies, and brand leaders, design and implement well integrated marketing and sales process that is aligned with buyers' expectations and a complete a disciplined sales execution.

Australia's internet advertising growth will continue "over the next five years in what will be a $13.5 billion media advertising sector" according to Mathew Lieberman from PWC.

Piper Jaffray gives thumbs up to affiliate marketing. Analyst Safa Rashtchy says that "affiliate marketing online should grow 30% in line with overall online spending".

Affiliate Marketing is becoming a powerful driver of extremely profitable business growth. Providing solutions to some of the biggest marketing challenges and marketers like Viva9.com www.commissionmonster.com.au and www.AffiliateMarketingAustralia.com are enabling sales and marketing teams to be a real asset to the organization.

As buyers have increased expectations about the information they expect to be available to them, people tend to buy from companies with web sites that are easy to find, easy to navigate, have information rich content, enable them to proceed at their own speed and respect their privacy.

Shortening selling cycles by designing an efficient web presence that is customized around our customers' selling process. Profitability is measured through transparency, measurability, and accountability.

The Internet is now the best medium for implementing an effective process for measuring marketing ROI. Internet performance marketing is about designing a selling process into your Internet presence that can track and measure a marketing campaign's success. The end result is higher quality web leads to a sales team and being able to measure marketing ROI.

"Viva9's suite of products and services can easily integrate with most organisations sales and marketing teams; we assist our customers or partners to develop strategies that sell their companies products and services," says Murray.

Viva9 group owns product and services such as, www.commissionmonster.com.au, www.rewardspalace.com.au, www wildkard.com.au, and www.monstermall.com.au