“Fire Your Yellow Page Rep” - Summer Tour Launched By Big Time Inc.

June 16, 2005 -- Have you ever seen a heating, air conditioning or plumbing company so famous in its local market that they don’t need to advertise in the yellow pages, newspapers, or other traditional marketing methods and yet customers are magnetically drawn to them? This is subject of a summer tour being held by Joe Crisara at Big Time Business Development in 28 cities across The United States. The classes are being held at many of the conveniently located Johnstone Supply stores throughout the nation and begin July 25, 2005 and run thru September 2, 2005.

“I felt obligated to my clients to develop this grass roots marketing program,” said Crisara. “I receive telephone calls everyday from contractors around the country who tell me that they are spending as much at 25% of their budget for the year on yellow pages.” said Crisara, who is a partner in a HVAC business consulting firm called Big Time, Inc. and has personally helped over 200 contractors wanting to find a better way with his published book, Finding Gold in Something Old-The Story Of The Oldest Furnace Contest. “When I first started hearing how the yellow page directories are taking advantage of contractors, both big and small, I would get a sick feeling in the pit of my stomach. Then I started to get mad. And then I decided that I could do something about this by showing contractors there is another way.”

It starts out with his book, Finding Gold in Something Old-The Story Of The Oldest Furnace Contest, which shows contractors how to run a successful oldest furnace contest, (or oldest A/C, boiler, or water heater). But that is only 1 of the 4 programs he goes over during this 3 hour, edge of your seat program. Joe will also be going over “Fire Your Yellow Page Rep-How to minimize your HVAC/P business dependence on yellow page advertising,” “Instant Referrals-Generating a constant stream of new customers using proven referral systems that you can put on autopilot,” and “Raving Fans-The power of releasing customer testimonials in your marketing message.”

The class costs only $99.00 if you purchase the tickets before the Early Bird date of July 15th, 2005 and $149 after. Plus all participants will get a free HVAC Publicity Workbook, a free special report-Giving Your HVAC/P an Unfair Advantage, and “Instant PR” Press Release Builder Software. Your company can sign up at www.oldestfurnacecontest.com or by calling Big Time toll free at 877-764-6304 or by emailing your request to e-mail protected from spam bots.