First Latino Digital Marketing Conference: Viral, Buzz, Blog, Influencers, Grassroots, and Word of Mouth Marketing Issues Debated in South Beach May 18, 2005

May 16, 2005 -- Eleven major authors and 53 experts are gathering at the Latino Digital Marketing Association's first conference on interactive marketing. The conference will bring together the best in the business to compare tactics and share best practices in the fields of viral marketing, online buzz, Latino blogs, word of mouth, grassroots, and other customer-centered marketing strategies in the emerging Latino market.

The Latino Digital Marketing Conference will be held at the beautiful Loews Hotel in Miami Beach on May 18. Full information is available at http://www.studiounoonline.com/summit/.

Interactive marketing is increasingly becoming a core part of the marketing mix. Whether a company is actively using interactive techniques or is just entering the field, Latino Digital Marketing Conference will teach tactics to make campaigns more effective, present case studies on interactive marketing successes, and share best practices that deliver measurable results in the Latino market.

"Latinos are going online in record numbers. Marketers have a great opportunity to reach them by focusing and tailoring the right messages,” said Studio Uno’s Maximo Zeledon, who will be discussing viral marketing techniques. "Marketing is changing, the Latino consumer is very savvy, and interactive marketers must learn how to build new relationship with the Latino public," added Zeledon

The conference will also include in-depth exploration of critical issues facing all Latino marketers using these techniques, including ethnic differences, cultural and language variations, and technology.

Maximo Zeledon and Mario Ortiz Keynote
The featured keynote speakers are Maximo Zeledon and Mario Ortiz. Zeledon is a marketing consultant and entrepreneur. Ortiz is author of Ideas Para El Mercado Viral, considered a ground breaking work on the topic.