For the Love of Marketing: 53% of Professionals Look at Sender Line Before Opening an E-Mail

May 7, 2005 -- North Star Marketing Inc. recently polled hundreds of business professionals across the country on what influences them to open an e-mail, the subject line or the sender. Of those surveyed, 53% say they look at the sender first and only 10% look at the subject line. In addition, 35% say they compare both the sender and the subject before determining whether or not to open a message if it seems questionable.

“This proves that if you’re sending an e-mail to someone who doesn’t know you, chances are very good that the message will be deleted,” says April Williams McCrory, Visionary and CEO of North Star Marketing. “This could be a real eye-opener for companies trying to reach potential customers through out-dated e-mail marketing methods.

The days of purchasing lists of non-permission based e-mail addresses are fading away fast. At North Star, we’ve found success through permission-based e-mail marketing – reaching people who want to hear from us.”

More than 1,000 professionals are reached on a regular basis through North Star Marketing’s Friday Afternoon E-mail Survey, revealing ongoing trends in the business world.

North Star Marketing is a strategic marketing and public relations firm dedicated to helping clients grow their business. Located in Wickford, RI, North Star prides itself on using a team-oriented approach to developing creative strategies for business growth. From creating a new corporate identity to executing a comprehensive public relations campaign, North Star’s innovative powerhouse is known for delivering measurable results, time after time. For more information, visit www.fortheloveofmarketing.com