HRmarketer.com Enhances Direct2Net Feature - Allows Customers to Include Keyword Rich Hyperlinks in Wire Press Releases - New Feature Boosts the Visibility of Press Releases and Contributes to Better Search Engine Optimization (SEO)

April 26, 2005 -- HRmarketer.com, the no. 1 online marketing and PR service in the human capital industry, has upgraded its popular Direct2Net wire service, allowing customers to include keyword rich hyperlinks in their press releases – a feature not offered by other major press release wire services.

HRmarketer.com’s Direct2Net wire service currently distributes press releases to thousands of Internet destinations, including major search engines and news portals, blogs, HR-specific websites, eNewsletters and more. This is in addition to the thousands of opt-in workforce and HR journalists that also receive HRmarketer.com news.

With this latest feature, customers of HRmarketer.com can insert keywords and/or phrases as hyperlinks in their press releases, which can be directed to a specific landing page URL on their web site - helping to measure the effectiveness of the press releases and contribute to better overall SEO. HRmarketer.com offers SEO specialists who can help customers identify which keywords will make the most impact for their press release.

“This latest upgrade, like all of our databases, planning tools and features available on HRmarketer.com, will help our customers gain increased visibility and generate more sales leads – the core metrics for evaluating any marketing or PR activity,” says Mark Willaman, president of HRmarketer.com. “This service further validates HRmarketer.com as a must-have service for anyone selling to HR professionals and employee benefit brokers and consultants.”

About Fisher Vista, LLC and HRmarketer.com
Fisher Vista, LLC is a marketing and information services firm focusing exclusively on the human capital industry. The company's flagship product, www.HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry, helping HR service providers increase their visibility and generate sales leads.

Contact:
Elrond Lawrence, Director of Media Relations
831-757-9100