HRmarketer.com President Interviewed for MarketingSherpa.com Article: Article Highlights Marketing Dos and Don'ts When Selling to HR Professionals

May 3, 2005 -- The founder and president of HRmarketer.com, the no. 1 marketing service for companies selling to human resource professionals, was interviewed for a recent MarketingSherpa.com article titled “How to Market to HR Professionals: Top 10 Dos & Don'ts + 4 Pain Points."

Mark Willaman, president of HRmarketer.com, along with other HR experts, provide valuable tips on what works and what doesn't when selling to human resource professionals. The article also helps readers understand the day-to-day responsibilities of HR professionals who are playing an increasingly important role in a company’s business success.

As HR continues to become a strategic business unit of organizations, the number of suppliers selling to HR increases, making it more important than ever for suppliers to understand the challenges of HR and how to effectively sell to them.

“Anything that MarketingSherpa.com produces - whether it is an article, white paper or research report - is a must-read for anyone in marketing or public relations,” says Willaman who was quoted in the MarketingSherpa article. “And their latest article on selling to human resource professionals is certainly a must-read for anyone selling to HR.”

HRmarketer.com is making the article available to visitors of its website at http://www.hrmarketer.com/home/hrpros.htm

About Fisher Vista, LLC and HRmarketer.com
Fisher Vista, LLC is a marketing and information services firm focusing exclusively on the human capital industry. The company's flagship product, www.HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry, helping HR service providers increase their visibility and generate sales leads.

Contact:
Elrond Lawrence
Director of Media Relations
831-757-9100

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.