IRON Solutions Launches Advertising Program on World’s Largest Online Equipment Marketplace

April 26, 2005 -- IRON Solutions, (www.ironsolutions.com) the largest online equipment marketplace, announces it will offer a wide range of online advertising opportunities on its IRONSearch.com and IRONClassified.com web sites.

The two sites receive more than 20 million hits each month, including 400,000 unique visitors. Considering there are few, if any, other industry sites with the reach of IRON Solutions (www.ironsolutions.com), the launch gives online advertisers access to an unprecedented number of individuals and companies in the agriculture industry.

“Every day, we are bringing more equipment buyers and sellers together through IRONSearch.com and IRONClassifieds.com,” says Ed Martin, vice president of marketing & sales for IRON Solutions (www.ironsolutions.com). “Dealers using our equipment market intelligence data and process improvement tools increase their efficiency and effectiveness. The net result is lower costs for everyone involved in each transaction. As more end users choose the internet as another source of information, the customers we serve need to provide the information they seek. Advertising on our sites is just one more cost effective way we can help bring buyers and sellers together.”

In addition to the sheer volume of hits and unique visitors, the site’s demographics should also be attractive to advertisers. Most visitors are married, well educated and computer savvy individuals that own a small business and their own home. And, more importantly to advertisers, visitors to the sites make a lot of purchases. In the past 12 months, buyers bought more than 105,000 units listed on IRON Search (www.ironsearch.com), totaling over $2.6 billion in revenue for online sellers.

“Thousands of individuals in the agricultural, industrial and power sports industry visit our sites to shop for equipment every day,” adds Martin. “Our demographics show these same individuals will likely be interested in specialized clothing, loans, appliances, insurance, warranties, tires, tools or any number of other lifestyle items. Brighton Digital has helped us build an advertising platform which keeps the customers we serve a top priority. This new capability will provide new options for our customers to reach very large, yet targeted, audiences.”

IRON Solutions (www.ironsolutions.com) also offers the option to target ads to specific geographic areas and will track and analyze impressions and click-through rates using its sophisticated ZEDO ad serving system.

To learn more visit www.ironsolutions.com/media-kit/default.htm or call our office at 1-877-264-4766.

About IRON Solutions
IRON Solutions (www.ironsolutions.com) is the leading provider of equipment market intelligence for used agricultural, industrial, and outdoor power equipment. The organization helps equipment buyers and sellers agree on the value of any given piece of equipment. Their solutions include Official Guides to equipment values, IRON Search, IRON Classifieds, IRON Appraiser, Quote Pro Sales Suite for automating the sales department processes in equipment dealerships, and more. To learn more about IRON Solutions, their products or services, please visit the IRON Solutions website at http://www.ironsolutions.com.