Improve Your Campaigns with More Site Prep

by: Diana Barnum

It only takes a little tweaking to improve your chances of success with your new or revised campaign. To help tweak, here with a few basic copywriting techniques to review.

Headline, Lead - Grab the attention of your readers. Check out headings and leads in top newspaper stories for examples. Head to PRWeb.com or Yahoo! News for more ideas.

Body of Sales Copy – Continue on and keep the attention of your reader with a well developed idea along with complete information about your product or service. Keep in mind that what you are selling your prospective customer is something that benefits them. So words like YOU are important; highlight them or put them in italics. And create a bullet list of complete, well-rounded features and benefits or your product or service, not just something like, “this will save you money.” Instead, describe EXACTLY how much money it will save.

Testimonials – People want to know that they are not guinea pigs. They want to know that your product or service does work and is good. So do make sure to sprinkle some of these comments accordingly in your sales copy.

Extras – People love freebies, especially on the Internet. So add a compatible report, ebook or other no-cost bonus in with your ad campaign.

Action Words – Don’t forget your call-to-action! Insert words like: Order today, Don’t miss the deadline, Take advantage of this immediate delivery and improve now, Get yours while supplies last, Subscribe now and get this Bonus report at no cost, etc.

Helpful Resources

Public Library / AWAI

For detailed help, pick up good copywriting books from the local library. Also check out local and online writing courses to enroll and sharpen your writing skills. A good place for correspondence courses is the American Writers & Artists Institute, many described here: http://presssuccess.com/specialty.html

EAN Profit System

Cut to the chase even faster by getting help with super resources on the web today like a plug-in system with all the above copywriting elements and more, Keith Baxter’s Easy Net Marketing (EAN) Profit System at http://bplansite.com . Get a business plan of action complete with website and copywriting, products, splash pages, follow up ezine for each product, Adsense, Clickbank and other opportunities all rolled into one with only about a one- to two-hour learning curve to get all set up.

So improve your chance of success with your new or revised campaign with a few basic techniques. Use some helpful tools, tips, training and technology, and increase your chances of success in just a couple of clicks!

About The Author
Diana Barnum, president of http://MovingAheadCommunications.com , at: (614) 529-9459 (EST). Grab her freebies, tips and help at: http://presssuccess.com/bookstore and http://www.OhioHelpGroup.com