Increase Sales, Decrease Risk by Knowing Your Customer

June 1, 2005 -- In The Entrepreneur's Concept Assessment Toolbook, One Straight Line (http://www.onestraightline.com) guides product managers and entrepreneurs through a 10-step process that minimizes business risk and focuses them on what they do best.

The Entrepreneur's Concept Assessment Toolbook is the ideal tonic for businesspeople who want to clearly identify their idea's unique value through the eyes of their ideal customers.

The proven 10-step process:
- Clarifies the unique value of a product or service.
- Minimizes business risk.
- Establishes unshakeable confidence, the number one entrepreneurial success factor as reported by the SBA.

"The idea for The Entrepreneur’s Concept Assessment Toolbook has been a long time coming," said David Leland, who operates One Straight Line with partner Michael Knowles in Aptos, Calif. "It's an accumulation of all our experiences working with businesses, and identifies what we believe needs to be changed to increase your odds of success."

The easy-to-read, chapter-by-chapter outline, starting with the innovative Step Zero Process(TM), guides readers through tested exercises to actually define what they’re doing, why they’re doing it, and understand the territory they’re are about explore.

“The victorious development of an idea into a marketable product or service requires a solid foundation and specific expertise,” Knowles said. “If your idea is not aligned with your principles and what you do best, you cannot get where you want to go.”

The Entrepreneur’s Concept Assessment Toolbook was written with the practical businessperson in mind. The exercises are easy to understand and informative. "Whether you are an MBA or high school graduate starting a new business, this book is the acid test for your ideas," Leland said. "All it takes is the willingness to dig in and take a close look at what your business is all about and discover how you can connect with your ideal customers."

To order softcover or e-book visit http://www.onestraightline.com.