Innovative Search Engine Marketing Technology Helps Company Reach ROI of 800%

(PRWEB) July 15, 2007 - Innovative search engine marketing technology developed by Online Marketing Agency, ClearSaleing, has the potential to yield massive ROI benefits for Internet retailers.

The contemporary lighting retailer, Form Plus Function, recently applied ClearSaleing's "Purchase Path Tool." This search engine marketing technology tracks all of the ads a user clicks throughout the purchase process. This tool then allocates the revenue earned across all of the ads that led to the purchase vs. just crediting the very last ad in the purchase sequence. This is a revolutionary shift in the way online advertising is tracked and how revenue is allocated. Prior to the Purchase Path technology's ability to demonstrate the cumlitive effect of Form Plus Function's advertising, the Internet retailer was futilely spending thousands a month in paid search.

I used to spend time advertising unsuccessfully, but now I use that time to work more closely with my customers and improve my day-to-day operations. After contacting ClearSaleing, Form Plus Function received a free search engine marketing assessment of their paid search account. "Instead of rebuilding my account on day one, ClearSaleing implemented their tracking technology to evaluate how my campaigns were performing from a search engine marketing perspective. They wanted to make sure they could improve my account before making uninformed and potentially costly changes to my paid search campaigns," said Lette Birn, Founder of Form Plus Function.

After careful examination and analysis from a search engine marketing perspective, ClearSaleing's assessment indicated they could make specific changes to Form Plus Function's paid search campaigns in order to generate online business profits.

During their assessment, ClearSaleing also discovered several different insights using its proof of performance technology and Purchase Path tool. Through this unique tracking capability, ClearSaleing was able to determine the true value of all keywords including those that did not directly receive credit for orders, but they assisted in the overall purchase.

ClearSaleing's search engine marketing techniques have had dramatic impact on Form Plus Function's business. Now, Form Plus Function's paid search campaigns are far exceeding expectations, achieving ROIs over 800%. "As a business owner, I never like to give up much of my work to others, but ClearSaleing worked hard to earn my trust through their discipline, methodology, and approach and transparency of their data and analysis," Birn said. "I used to spend time advertising unsuccessfully, but now I use that time to work more closely with my customers and improve my day-to-day operations."

About ClearSaleing
ClearSaleing is a new breed of online agency that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit - the only metric that matters. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns. Those interested in learning more about ClearSaleing and its innovative online advertising and marketing technology should visit www.ClearSaleing.com.