Intercast Media buys Internet Press Association

(PRLEAP.COM) Intercast Media, Inc. has purchased the assets of Internet Press Association (IPA) in Chicago, IL. Intercast Media, Inc. was founded by a group of former employees of IPA.

In 1995 James Warwick, the founder of IPA, created a new business model to take advantage of the targeting capabilities of the internet and reach viewers based on geographic and demographic criteria. IPA also pioneered the accounting methodology that has now become the standard for tracking advertising campaigns on the internet.

Cameron Mengel, formerly the Project Manager of IPA, is now the Chief Information Officer for Intercast. Before stepping into this new role Mengel had been with IPA for four years developing innovative media campaigns for the Fortune 500 corporations like Nike, McDonalds, Visa, Sara Lee and Motorola.

“IPA’s business model is solid. In the beginning, when everyone was focused on getting ‘eyeballs’, IPA was developing skill sets and tools to take advantage of the opportunity to target on the internet. The difficulties that IPA encountered were primarily because we were ahead of our time. In the end, these difficulties only served as valuable lessons for the employees and current owners of Intercast Media. The Intercast team has become experts of online advertising and we are entirely prepared for success on the road ahead.” Mengel stated.

Intercast Media, Inc. plans to continue providing the effective and unique media services that made IPA a pioneer in the local online media arena. The business model will remain the same, enhanced with some significant advantages. They will be expanding the network of newspapers by also including the online formats of local TV, cable, radio, university papers, and cultural/alternative sites. James Warwick will be staying on as a consultant to help in the transition.

Intercast Media will be launching a new approach in selling content coupled with advertising. Intercast is responding to a demand for new solutions to optimize the unique capabilities that online formats offer allowing advertisers to customize their media buys, demographically, geographically and now with relevancy to the content itself. “Our clients in the past felt limited by the content online and have been asking us for such things as in-depth stories and streaming video content. Through our exclusive partnerships with content providers we will be able to bundle this content with advertising and distribute it on our network.” Mengel said.

As video has been such a powerful medium, easily translating from TV to the Internet, Intercast will be focusing on video advertising and content. Some content will be available in multiple languages including Spanish, French, Greek, Russian and some in Chinese.

Intercast corporate office is located on East Wacker Drive in Chicago, IL. For further information, please contact Lisa Witte at 312-578-0700 ext 109 or at lisaw@intercastmedia.net. The URL is www.intercastmedia.net