Internet advertising Posted By : Anurag Batra

Internet advertising is promotional display of a brand, a product and concepts or ideas through an image which may be with few words, of a designed size on the World Wide Web.
Exchange4media, India's premier portal providing news, views and analytical information on media, advertising and marketing, is a trend-setter in catering such business internet services.
In internet advertising, it is using the latest dynamic software tools like Java, ASP and shockwave to give innovative impacts on the ads. The portal displays banner ads with popup windows, ad flight, above the fold, skyscrapers and interstitials. It also provides beyond the banner service like digital mailers.
Various options are available for advertisers in its site and news letters for internet advertising. It has space for banner ad on the Home page and all inside pages, a single banner on its weekend news letter and a single banner on the left panel or the bottom of its daily news letter. Banner ad space is also there in its 12 specialized sections which are available both on the site and in its news letters. In beyond the banner, it facilitates clients to use its database of subscribers for digital mailers which can be sent from clients e-mail Id to all the subscribers of exchange4media.
It also hosts ads in its Media Marketing Micro Site in which a complete digital brochure can be created for clients on the net linking to the banner.
Launched in May 2000, exchange4media is ahead of others and has built a reputation for its credible information, breaking stories and in-depth analysis of events or trend forecasting.
It is the largest source of media, marketing and advertising information in India. It has news archive for more than last one year. Its e-mail based news letters Inside Media-Daily and Inside Media-Weekend have over 60,230 subscribers. It has 12 specialized sections on Media Research, Brands, Content Public Relations, Radio, etc. Besides, it directly shows the latest news of its clients like CNN, Times Now, Star News and so many.
As per the statistics as on March 3, 2005, its page views on the site are 26,00,000 per month, number of unique visitors 18,000 per day and number of Hits 75,00,000 per month. Exchange4media targets a focused audience hence the quality of visitors is more important than the numbers. Please log on to www.exchange4media.com for more detail.

Article Source: http://www.articles411.com



Anurag Batra is well known and dedicated Author, writes for many sites like Exchange4media.com

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Article Source: http://www.articles411.com

About The Author
Anurag Batra is well known and dedicated Author, writes for many sites like Exchange4media.com