Introducing PostcardSmart.com: an Informational “Super Site” for Direct Mail Marketers

(PRLEAP.COM) Austin, TX – January 22, 2006 – Postcard marketing means so much to Brandon Cornett that he created a large, content-rich website in its honor.

Cornett is a project manager with Ginny’s Printing (an Austin, Texas-based commercial printer) and ColorDirect (a forthcoming postcard marketing service). Having worked within the direct mail / postcard marketing industry in various capacities, Cornett has developed quite a passion for the subject:

"The website started as a small project based on a passion," Cornett said. "Just a way to share information with like-minded individuals looking to improve their postcard marketing efforts. It quickly grew from there."

Despite humble beginnings, PostcardSmart.com has grown to include more than 50 articles (at the time of this writing) covering all aspects of marketing with postcards. Topics covered include:

* Postcard writing and design tips
* Direct mail strategies
* Tutorials on response testing
* Industry-specific articles
* A growing number of related topics

Cornett says the site will continue to expand, and that it’s starting to take on a life of its own: "At first, we spent endless hours seeking input from expert sources. But as people begin to submit articles to us, the site will basically grow itself."

About PostcardSmart:

PostcardSmart is fast becoming the Internet’s largest website dedicated entirely to direct mail marketing with postcards. The website offers advice on a variety of postcard marketing topics and encourages article submissions from expert authors. For more information, visit www.PostcardSmart.com.