K-Con, Inc. Retains Cognetix to Develop New Messaging and Brand Image

May 25, 2005 -- K-Con Building Systems (www.kconinc.com) has retained Cogentix, LLC a marketing, public relations, advertising and graphic design firm, to assist in developing coherent messaging that supports K-Con and to help define the K-Con brand image.

K-CON Building Systems was founded in 1984 in Charleston, South Carolina, as a small installer of modular building panels. Since that time, K-CON has evolved and grown into a full service general contracting firm and has built a distinguished reputation by specializing in building solutions for the industrial, commercial and military marketplaces. During the intervening fifteen years, K-CON has expanded its operations nationally and overseas to include a diverse background of building projects and construction services.

K-CON's unique design/build and engineering services have provided solutions for a myriad of military and commercial building applications, utilizing a comprehensive, problem solving philosophy that focuses on the special requirements and parameters of their clients.

Cognetix, LLC, headquartered in Charleston, South Carolina was established in 2000. The firm supplies clients across the southeastern United States with strategic communications and marketing consultation, art direction, graphic design, media buying and placement. Cognetix is well known for the wildly successful marketing campaign for "Outhouse Springs", a fictitious bottled water. The campaign demonstrated the power of outdoor advertising and was featured in Stuart Elliott's On Advertising column in the NY Times and has been the topic of many board rooms and chat rooms. Principals are Jeff Taylor and Dale Lanford. For more information about Cognetix, go to www.cognetixllc.com or phone 843.225.5558.