Kyero.com Surpasses 50,000 Real Estate Listings in Spain

April 13, 2005 – Kyero.com, Spain’s popular English-language Web site for properties for sale and rent in Spain, just got bigger.

The Spanish real estate portal passed a significant milestone earlier this month, posting its 50,000th property listing at www.kyero.com. The kyero.com property database is now the largest single collection of Spanish properties and agents available.

Kyero.com is a popular meeting point for those wanting to buy or rent property and those promoting properties in Spain. It operates by connecting buyers and sellers as transparently as possible.

The free service for renters and buyers is not affiliated with property developers or estate agents and does not receive any commission on property sales or rentals. Being funded entirely from pre-paid advertising fees makes kyero.com a comprehensive resource for potential buyers who make direct contact with the estate agents of their choice.

Spain’s premiere real estate portal also produces cost-effective solutions for real estate agencies by offering low-cost Internet advertising, tracking tools, automatic and manual data updates and a free Web kit to allow real estate agents to create and manage their online property portfolios.

Using the built-in reporting tools, real estate agents advertising on kyero.com can see how many times their properties have been viewed and how many of four different types of sales lead have been generated. “They can also customize the qualification level of the leads that they receive to match their sales goals,” Dell said. “The level and detail of reporting is constantly evolving and kyero managers actively monitor key metrics to assess the effectiveness of all kyero.com marketing initiatives.”

Properties listed on kyero.com are “groomed” automatically and manually every day to ensure that the listing information and photos are clean and up-to-date. Some 80 percent of the properties are updated automatically directly from the agents’ own property management systems. Agents maintain the remaining 20 percent of property details via an easy-to-use management system or use the kyero system to automatically generate and update their web sites. Automated processes are also in place to continually check for stale properties and those with outdated links or photos.

“We automatically hide properties with no photos or price or description to make searching easier and more accurate,” said Martin Dell, managing director of kyero.com.

Kyero.com differs from other property portals in cost, visibility and measurability. Advertising properties on kyero.com costs as little as 1 centimo per property per day, and advertising rates are among the lowest available in the industry.

The site also uses organic search engine promotion and Internet advertising, allowing it to attract 150,000 unique visitors per month and display 600 property pages per hour. On average, kyero.com refers two sales leads to each advertiser each day.

Journalists as well as thousands of people searching for property in Spain use kyero.com as a research tool. Over 80 percent of potential buyers and renters are United Kingdom residents and the remainder are mostly from Northern Europe where English is a commonly spoken second language.

About Kyero.com:

Kyero Media S.L. is the owner of the kyero.com service and is a privately funded, limited company registered in Spain. Conceived in August 2003 by Martin Dell and Chris James, kyero.com attracted its first visitors and paying advertisers in October 2003. kyero.com features properties for sale and to rent throughout mainland Spain, the Balearic and Canary Islands. Operating from offices in Granada, southern Spain, kyero.com has employees and contractors in the UK, France, Austria and Spain.

Contact:

Martin Dell, managing director
34 958 881 429
Fax: 34 940 461 687
Apdo 604, 18690, Almuñecar, Granada, Spain
http://www.kyero.com