Laguna Beach, the American Riviera, Meets the French Riviera at the International Film Festival in Cannes

May 16, 2005 -- “Laguna Beach in a Box” is the classic and stylish ‘must have’ accessory filled with treasures representing the best of Laguna Beach California. The kitsch nostalgic lunch box is itself a star and promises to be the hottest fashion statement of this season on the Cote Azure. California artist and corporate marketeer, Peggy Ahern, designed this innovative branding tool and presents her hometown with “Laguna Beach in Box.”

Ahern, Founder of Shamrock Marketing and creator of ‘Branding in A Box’ offers her clients a personalized walking talking billboard, with buzzability, built-in ‘legs’. Simply, this is distinctive branding with a creative spin.

Laguna Beach Visitor’s Bureau President, Karyn Philippsen noted, “Laguna Beach in a Box is a powerful and effective tool and represents our beautiful resort town perfectly! We are delighted to be featured at the Film Festival in Cannes. Laguna Beach has been a destination for the Hollywood set even before ‘talkies’ and has served as a playground for stars from Bette Davis, Bogey & Bacall, Diane Keaton to Bette Midler. All have all enjoyed our treasured artist community dotted along spectacular cliffs. Now “Laguna Beach in a Box” acts as a calling card and an invitation for visitors to come and enjoy our world class destination that’s rich with natural beauty, film and art history.”

Madison and Mulholland’s, President Jane UbellMeyer, www.madisonandmulholland.com, selected this innovative product from the ‘Branding in a Box’ product line for the M|M VIP gift bag at the Cannes Film Festival. “We think the style is hot, and the message, ‘to go’…a refreshing concept. Branding is essential to the success when launching products and the key to market positioning for existing products and services. I think that Peggy’s “Laguna Beach in Box” is a big winner in 2 categories…1- for cool original style, and 2-the box’s inherent branding and marketing potential!”

Ahern recognized the marketing value of the ‘Box’ vehicle, and with thoughtful planning and plenty of savvy, she designed her latest Branding In A Box product: “Laguna Beach in a Box. ” Ahern teamed up with the Laguna Visitor’s Bureau, Laguna Beach Drugs, The Festival of Arts and the world renowned Pageant of the Masters, and this novel walking invitation was born. “Laguna Beach in a Box” comes complete with a DVD featuring soothing Sounds of the Sea and original music score, beach balls, sunglasses and free passes to Laguna Beach Festival of the Arts.

“Laguna Beach in a Box” is premiering at the 2005 Cannes Film Fest. Long after the goodies are gone, Ahern’s star performer ‘the branded box’ will continue to travel with promotional steam…forever immortalizing the message in tin. Just like a favorite film…it can be enjoyed over and over again.