Latin3 CEO to Speak at the 8th Annual Hispanic Boom Conference

(PRWEB) June 13, 2007 -- Latin3, the Florida-based premier exponential marketing agency today announced that its CEO and Founder, Matias Perel, will appear as a featured speaker at the 8th Annual Hispanic Boom to be held in Los Angeles, June 14 and 15.

During the two day Conference, Matias Perel will speak about The Future of U.S. Hispanic Marketing -- Trends, Technologies and Advances on Thursday, June 14, at 2:45 p.m. Mr. Perel will describe the implications of the U.S. Hispanic Market's evolution and he will anticipate some of the future trends in marketing, including: The future and potential of Search Engine Marketing, (SEM) in the Hispanic market; Hispanic online best practices; The underutilized role of mobile in the Hispanic marketing landscape; The role of Spanish in an online world dominated by English; In-culture vs. In-language; ROI and accountability online; New technologies available to Hispanic marketers.

Matias Perel was named one of the top 100 USA Hispanic Entrepreneurs by Hispanic Trends magazine. He is a former board member of the Miami Chapter of the International Advertising Association and is currently on the Hispanic Committee of the Internet Advertising Bureau (IAB) in the U.S., Argentina, Brazil and Mexico. Prior to Latin3, Mr. Perel launched Organic Online in Latin America, coordinated Grey Interactive Worldwide's International operations and co-founded the New Media and Interactive Research department of Bates Interactive. Perel holds a Business degree from the School of Management at Boston University and has an OPM from Harvard Business School.

About Latin3:
Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, W3 Awards, El Ojo de Iberoamerica, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards, Diente and FIAP. For more information, visit the company's web site at www.latin3.com.

About the 8th Annual Hispanic Boom Conference:
As the purchasing power of the consumers reaches new highs and the Hispanic market continues to soar, the competition to win, woo and engage this robust market makes this an even more exciting play. The 8th Annual Hispanic Boom conference has a track record of bringing together trail blazers and Fortune 1000 brand teams. More information www.srinstitute.com