MGSE Introduces the US Market Entry Newsletter: Innovative Marketing Strategies for UK, US and European Companies and International Trade Organizations

May 23, 2005 -- Stephen Esbin, co-founder of MGSE, announced the release of its first issue of The US Market Entry Newsletter. MGSE, an international marketing firm, works with companies in the US, UK and Europe who desire to introduce their products and services to the US market. It specializes in market evaluations, facilitates market entry, and provides on-going marketing management services.

Citing the need for an informative publication designed for international trade professionals who work with SMEs (small and medium size enterprises), Mr. Esbin says, “It is difficult for overseas companies to find an entrepreneurial marketing services company that specializes in working with SMEs who want to enter the US market.” The newsletter provides key marketing insights and tactics designed to give overseas companies a competitive edge in their approach to the US market.

Esbin adds, “Our newsletter shares the insights about what others are thinking and needed to know about the US. Successful US market entry is a complex undertaking and while many companies start with international trade organizations, genuine long-term efforts require the services of entrepreneurial marketing firms.”

As an example, the typical first step for an SME is to work through government sponsored international trade organizations. Mr. Esbin points out, “These government entities are the critical first link in the process for an SME. As public sector entities, their primary mission covers elements in the initial exploratory phase. Government sector entities are not responsible for the preparation and delivery of strategic marketing plans and on-going services.”

The US Market Entry Newsletter contains a Special Focus section on Sector Trends and takes a close up look at niche marketing, distribution, co-branding, positioning, e-commerce, and demographics that become the cornerstone of a marketing plan. The newsletter recommends overseas companies select a US based marketing firm early on in order to establish long-term networks and valuable business relationships that position the companies as committed to US market operations.

The US Market Entry Newsletter is available for free at the MGSE web site.

MGSE, founded in 1999, is based in Santa Monica, California and is a member of the British American Business Council Los Angeles. The firm, which specializes in developing marketplace evaluations and facilitates market entry, works with small and medium size enterprises in the US, UK and Europe who desire to introduce their products and services to the US market. Key US market entry services include marketing, operations management, strategic planning, opportunity assessments, demographic profiling, brand development, identifying market niches, and creating new revenue streams. For more information, contact Stephen Esbin at e-mail protected from spam bots or visit http://www.mgse.us.