MapInfo Chooses SMITH & JONES to Develop Inaugural Awards Program and its Website Content WWW.LOCATION-CHALLENGED.COM Created For Viral Marketing Of Awards Initiative

(PRLEAP.COM) Troy, NY — SMITH & JONES today announced that it developed the website and program content for MapInfo Corporation’s upcoming 2006 MapInfo Meridian Awards™. The awards are slated to make their debut during MapWorld® 2006, which will be held May 2 – 4 at the Pointe South Mountain Resort in Phoenix Arizona. The company’s most outstanding customers in the categories of “Organizational Impact,” “Changing the World,” “Technical Achievement,” “Unique & Unusual,” and “People’s Choice” will be announced at that time.

“SMITH & JONES was instrumental in developing the site as a viral program as well as assisting in the concept and content for the MapInfo Meridian Awards program itself,” said Elizabeth Meurs, managing director, Americas’ marketing, MapInfo. “We needed a way to showcase how MapInfo’s technology is helping organizations make smarter business decisions and the awards were an ideal platform.”

“SMITH & JONES is thrilled to bring our talents to this project,” said Mark Shipley, chief thinker for SMITH & JONES. “Developing www.location-challenged.com allows us to engage and pique the interest of visitors to the site while driving them to enter the awards program.”

The www.location-challenged.com website enables visitors to select fictitious characters and read about their navigational ‘undoings’ by not utilizing MapInfo’s technology in their quest for information. Each story is written in a very tongue-in-cheek manner and provides a link to the award website, which is located at www.meridianawards.com.

Smith & Jones is an advertising agency that specializes in positioning and promoting aspirational brands. The agency works with companies in active, outdoor, food and beverage and upscale categories. Agency clients include Silhouette Optical, Heineken’s specialty division Star Brand Imports, Michelin Footwear, deBeer Lacrosse and MapInfo.

MapInfo, MapInfo Meridian Awards, and MapWorld are trademarks of MapInfo Corporation, used with permission.

Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company’s most recent annual report on Form 10-Q filed with the Securities and Exchange Commission under the heading “Factors Affecting Future Performance.” MapInfo takes no responsibility to update any forward-looking statements.