MarketingExperiments.com Helps SSWUG.ORG Become the World’s Largest Online SQL Server User’s Group

May 4, 2005 -- The SQL Server Worldwide User’s Group (SSWUG.ORG) has more than doubled its membership in the past year to more than 235,000 registered members with help from MarketingExperiments.com, an online marketing research laboratory.

As a result of these combined efforts, SSWUG.ORG is now the largest online SQL server user group in the world.

In January 2004, when the then seven-year-old SSWUG entered into a research partnership with MarketingExperiments.com, SSWUG had 104,000 users. MarketingExperiments.com’s partnership with SSWUG included optimizing the copy on SSWUG’s Web site and helping it simplify its online subscription path, making registration both faster and easier for users.

“We partnered with MarketingExperiments.com because they really specialize in knowing what online marketing techniques will work the best to attract and convert more users,” said Stephen Wynkoop, founder of SSWUG. “They have played a significant part in our rapid growth. After making some of the initial changes they suggested to simplify the registration process and make it easier for our members to use our site, the number of new registered users jumped from 300 to 500 per day.”

Because of the success of their first partnership, MarketingExperiments.com and SSWUG continue to work together to enhance the SSWUG.ORG Web site and provide users with access to the most valuable information.

In addition to entering into primary engagements with organizations such as SSWUG to conduct specifically tailored experiments, MarketingExperiments.com also conducts other timely marketing experiments and publishes the results online in The Marketing Experiments Journal.

“The results and conclusions of our experiments, similar to those we did for SSWUG, are available to everyone in The Marketing Experiments Journal,” said Flint McGlaughlin, director of MEC. “Other marketers can learn from our research with SSWUG. Anyone who has a content site should carefully study our reports on Free Trial Offers, one of the primary focuses of the research surrounding our partnership with SSWUG.”

Free subscriptions to The Marketing Experiments Journal include complete access to more than 60 research briefs covering topics such as email marketing, site conversion, online marketplaces, pay-per-click strategies and online advertising. Since its formation in 2001, data from research briefs published in The Marketing Experiments Journal has been quoted in more than 13,000 online and offline sources.   

To subscribe to The Marketing Experiments Journal for free, please visit: http://www.marketingexperiments.com/newmemberform.asp
MarketingExperiments.com Media Contacts:
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