MarketingSherpa Celebrates Five Years of Publishing Case Studies and How-to Reports for Advertising, Marketing and PR Professionals

May 3, 2005 -- In May 2000, MarketingSherpa's editorial team researched and wrote their first exclusive Case Study for a small circle of industry insiders. Now five years later more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. More information at http://www.marketingsherpa.com.

MarketingSherpa's Five-Year Highlights include:

- 400+ Case Studies on marketing from Agilent Technolgies to Xerox, searchable by company or topic. All Case Studies are researched and written by in-house reporters.

- Annual Buyer's Guides featuring easy-scan comparison charts for five marketing services including search marketing, email broadcast vendors and Web analytics.

- Annual Metrics Guides featuring primary research and collected "best of" secondary research on statistics related to search marketing, email marketing and IT marketing.

- Bestselling Landing Page Handbook: The world's top-selling online advertising  how-to report of 2005, features step-by-step instructions to help increase conversions up to 40%.

- Annual Summits including MarketingSherpa's B-to-B Lead Generation Summit and ContentBiz's Selling Subscriptions to Internet Content Summit.

Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is distinguished by offering practical, results-based marketing information researched and written by a staff of in-house reporters.

Visitors to MarketingSherpa.com may sign up for their choice of eight newsletters -- including specific Case Studies for business-to-business versus business-to-consumer marketers. Visit http://www.marketingsherpa.com.

Press Contact: June Holaday 401-247-7609