MarketingSherpa Publishes Buyer's Guides on Selecting Search Engine Marketing Firms and Paid Search Advertising Agencies

June 1, 2005 -- MarketingSherpa released two new Buyer's Guides today -- Buyer's Guide to Search Engine Optimization Firms: 2005-2006 and the companion report, Buyer's Guide to Paid Search Advertising Agencies: 2005-2006.

If you're considering hiring an SEO firm or Paid Search Ad agency -- get the Buyer's Guides first to:
1) Easily compare and contrast 126 SEO firms and 60 Paid Search Ad agencies (in the US, Canada, the UK, Australia & New Zealand) with 9 handy charts.

2) Calculate what your budget should be (before you start shopping for a provider)and discover how to set result expectations.

3) Weed out the wanna-bes and inept firms & agencies by using easy-scan charts and in-depth profiles detailing actual client results.

4) Understand the basics of how SEO and Paid Search work, how they're priced, and what "dangerous tactics" to avoid -- so sales reps can't snow you. Includes glossary.

5) Find out which SEO firms and Paid Seach agencies your competitors & peers are using in our Client-name Index listing 1650 clients by name and firm -- from AARP to Zagat.

Get it now at http://www.sherpastore.com/c/a.pl?1175&p.cfm/2200

This is not a how-to-do-it-yourself resource, but rather, the Buyer's Guides are specifically designed to help marketers from every type of site (B-to-B, eretailers, local sites, content sites, etc.) find the best SEO firm and Paid Search agency for their unique needs and budget.

The two Guides are a natural pair for any marketer's bookshelf. Therefore we are offering the pair at a special value. Download your PDF copies instantly and we'll ship you complimentary print & bound copies within 24 hours. Order today, risk-free at: http://www.sherpastore.com/c/a.pl?1175&p.cfm/2200

Review copies of both Buyer's Guides are available to accredited press, writing for related publications by emailing Carol Meinhart at: e-mail protected from spam bots.

About MarketingSherpa, Inc.
More than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa publishes a wide range of Metrics Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Visit the award-winning site http://www.marketingsherpa.com.