NarrowAD Dominates Chinese Online Contextual Advertising Market

May 10, 2005 -- NarrowAD.com, a leading provider of online contextual advertising and behavioral marketing services in China, today announced that the number of its affiliated online publishers has exceeded 1,000, from the inception of NarrowADTM contextual advertising service in September 2004 to first quarter of 2005, now including Sina.com (NASDAQ:SINA), NetEase.com (NASDAQ:NTES), Tom Online (NASDAQ:TOMO, HKGEM:8282), China.com (NASDAQ:CHINA), People's Daily Online, Xinhuanet, Chinanews.com, CCIDnet, and many other most visited China-oriented websites.

The company was also recently quoted, as a distinct web-based example of targeted marketing, which was listed in the first position among “Top 10 New Business Model” by New Fortune magazine in China.

NarrowADTM contextual ads are bid key-word based listings that appear on the content pages of Web sites. Participating publishers allow the relevant ad listings to be displayed on their pages, for a commission from resulting clicks.

One of the biggest problems facing the online ad sector in China has been its lack of recognition. But NarrowAD’s success approves the growing acceptance of contextual targeted ad among businesses and publishers.

Internet Users prefer NarrowAD’s ads because they are more relevant and "lite" online advertising solution, which are more unobtrusive than the traditional online ad methods. According to surveys by Ponemon Institute, 66% of people would find "targeted" ads less annoying, and 52% would be more likely to respond to such ads. With regard to the attitude of the respondents on giving up personal information, 45% willing to give personal info in exchange for targeted ads, and 55% desiring targeted ads without giving up personal data.

Publishers also like NarrowAD because their interests are best served. Now they can use their online ad space most effectively and achieve significant revenue growth.

According to a CNNIC (China Internet Network Information center) survey, 31.3% of respondents stated that they found Internet ads intrusive. The emergence of NarrowAD will partly provide a solution for such problems by presenting online ad in a more decent way.

Other recent new partners joining the NarrowAD alliance network include BlogChina.com, Blogcn.com (top two web-blog sites in China), Southcn.com and Dayoo.com.

“We are very pleased with our ongoing success in terms of the expansion of both partnership alliance and client base. The foundations of our current success have been our focus on best practices, people development and strong service. We will continue our commitments in providing cost-effective targeted online advertising solutions for Chinese businesses in the future.“ Said Forrest Zhang, CEO of NarrowAD.com.

NarrowAD is a context-based online advertising solution developed by Beijing-based Tixa Internet Technology Co., Ltd. This Pay-for-performance and cost-effective (around 2.5 US cents/click) solution can be customized to meet the functional and budgetary requirements of small and medium businesses.

About NarrowAD.com
NarrowAD.com is the largest provider of end-to-end Contextual Advertising Solutions for China's online advertisers and publishers interested in behavior marketing. With mature contextual analysis technology, NarrowAD offers an accurate and precision-targeted advertising opportunity for Chinese businesses.

With robust personalization technology, NarrowAD.com develops this context-based approach, which narrows down the focus of online ad and thus allows advertisers to deliver ads specifically to users' interests and to address target audiences more straightforward. Different from search-engine-oriented advertising, NarrowAD system places advertisements based on the content of the article being viewed, as well as users' location and interests. For more information, please visit: www.narrowad.com.

Contact:
Tixa Internet (Beijing) Technology Co., Ltd.
Investor Relations:
Curt Shi, IR Manager
8610-62619006
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