New, Free White Paper Discusses How 'ROI Internet Marketing' Can Help Sales, Marketing Managers Invigorate Growth

(PRWEB) September 7, 2006 -- A new white paper discussing “ROI Marketing” as a key Internet marketing driver for business growth is available to help sales and marketing managers at small and mid-market companies.

The white paper, “ROI Marketing: The New Opportunity for Growing Companies” (available at http://www.tizinc.com/white-papers/roi-download.html) discusses the exciting potential of Internet-based ROI Marketing and its capability to generate profitable top-line growth in mature or flat markets that are experiencing severe price pressures. It covers the four key steps of the Web-centric ROI Marketing approach: Promote, Engage, Measure and Optimize.

“Today more than ever, marketers are being required to demonstrate measurable outcomes to justify their spending. Yet, most companies are still using inaccurate metrics such as awareness -- or worse, relying on gut feel, guesswork and creative wishful thinking -- instead of utilizing concrete return on investment (ROI) analytics rooted in the latest Internet marketing technology,” said Rick Whitmyre, president, Tiziani Whitmyre, Inc. and author of the ROI Marketing white paper.

The white paper, which explains the application of sophisticated engagement and measurement techniques to optimize marketing spending, is a must for organizational success. It also explores ROI Marketing as a unique Web-focused solution that addresses many of the critical requirements faced by today’s marketing executives – ranging from reducing new customer acquisition costs to marketing to customer niches.

In addition, the white paper provides techniques to improve lead qualification, explains how to implement powerful lead generation programs that capture prospects and convert them to sales, and reviews how to establish key metrics, integrate analytics into campaigns, and calculate cost-per-metric ratios.

Download a free copy of “ROI Marketing: The New Opportunity for Growing Companies” at: http://www.tizinc.com/white-papers/roi-download.html or call 781-793-9380.

About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com or 781-793-9380.