New Open-SEO Company Gives Business More Opportunity to Integrate Website Marketing and Promotion Activities

April 30, 2005 -- Outsourcing and knowledge loss go hand in hand even before the need to 'capturing the knowledge before it walks out the door' and in the crucial area of marketing and promoting the business flagship (the website) much of the useful information available is just not recognized.

So Open-SEO (http://www.open-seo.com) has been created, specifically designed to supply search optimisation (SE) services to businesses wishing to take full advantage of their existing (or planned) website presence and to ensure that all activities within it are integrated into the business, marketing and technical strategies. Delivering solutions that can fit in with their client’s quality systems and making sure that all activities are clearly documented and available for scrutiny.

Once Open-SEO has met with its client and the business’s requirements are understood, plans for SEO activities can be made and a flexible approach of deciding how and who can undertake the SEO activities that will be used. The options available such as in-house, outsource or using Open-SEO resources can be made.

In keeping with maintaining an open approach and collaborating with others, Open-SEO has a SEO forum (http://forums.open-seo.com), a Wiki SEO documentation area (http://wiki.open-seo.com) for collaborating on open documents and a SEO Resource Directory (http://links.open-seo.com) for sharing links.

The major SE services offered by Open-SEO will be:-
• Website Health Check – ensuring that all technical, content and linking issues affecting your site visibility are known and can be dealt with.
• Website Optimization – fixing and updating your pages to increase ecommerce sales, lead generation and search engine ranking.
• Website SEO planning, Search Engine Submission, Pay Per Click (PPC) Management, Targeted Traffic, Email and Newsletter marketing, Content Creation and Building, Link Management and Building.

About Open-SEO
Open-SEO is a new company in Cheltenham, Gloucestershire, United Kingdom, created by Shawn Du’Mmett, creator and editor of OpenOutsource (http://www.openoutsource.com) an outsourcing portal and forums. Open-SEO offers search engine optimisation, website marketing and promotion services with an approach that is specifically designed to ensure SEO activities get integrated fully into their client’s business. It is with this in mind that work is ongoing to achieve ISO9001. To build recognition and help others maximise their website operation it aims to build up a vital resource online of SEO documentation and information. The key elements to its operation are quality, open-ness and recognising that ongoing success with SEO can be made through the synergy of a business’s people and its processes.