New Software Can Send Text and HTML Messages Directly to the Customers' Desktops - Instantly, Reliably, and Electronically - Without Wrestling With E-mail Filters, or Competition

June 3, 2005 -- Over the past few months, a number of marketers have been asking me about the latest marketing technology to hit the Internet.

It's called "direct-to-desktop" publishing, and right now, it's the exclusive property of Fortune 500 companies who are paying tens of thousands of dollars to have hotshot developers create custom software that lets them cash in on the new technology.

Direct-to-desktop publishing gives these elite companies the kind of advantages that most Internet marketers can only dream about...

100% guaranteed message delivery

Instant messages that appear in full color and sound, right on a customer's computer desktop

An exclusive, private communication channel with loyal customers and subscribers

... All in a customized, branded window with their company logo at the top.

When you visit one of these companies' web sites (think online music stores, sports fan sites, entertainment sites, and so on), you'll see an offer that says something like "Click this button to receive instant updates direct to your desktop."

Click the button and you'll download a small, customized "reader" application that lets your computer receive messages from the company.

Direct-to-desktop publishing lets those companies send HTML messages directly to their customers' desktops -- instantly, reliably, and electronically -- without having to wrestle with e-mail filters, bounce backs, or competition.

Once customers sign up, they don't have to check their e-mail or visit the web site to get the latest news or updates. A flashing desktop icon alerts them as soon as they receive a message and all they have to do is click to read it.

The system doesn't use e-mail, yet it is 100% opt-in -- subscribers simply turn off the program if they wish to stop receiving messages.

... It's a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads... just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in the way.

E-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool (Proof: I used it to make more than $2.4 million last year, and I'm on track to do the same again this year), these days you need to work harder than ever to keep in touch with your list of customers and subscribers. Here's why:

Subscribers change their e-mail addresses, leaving you without a way to contact them.

Your legitimate messages get wrongfully trashed by overactive junk mail filters.

People's free e-mail accounts fill up quickly, causing your messages to bounce back.

And even when your e-mail makes it into a subscriber's inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam.

For these reasons, many marketers are looking for opportunities to use this new direct-to-desktop technology as a "partner" tool that works hand-in-hand with their e-mail and advertising campaigns.

Unfortunately, there are still a few problems with it...

Right now, the Fortune 500 companies have cornered the market on direct-to-desktop publishing.

These companies have paid huge sums of money to have software developers convert their company materials into compatible content. They've hired professional designers to come up with attractive, customized "reader"applications they can send to their subscribers. And they've put tons of money into developing flashy graphics, streaming audio, and video clips to send out.

There is a tremendous opportunity for marketers to be at the very front of the curve, taking advantage of this red-hot new technology to get secure, direct access to the desktops of their customers.

The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most companies didn't have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site.

Then a few companies started looking at how to make web design accessible to the public -- and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes.

The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing the water to see if there was a way to avoid paying postage for direct mail promotions -- and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.

And now, the same situation has come up again. This technology will become mainstream in the future, but it's those who get in on it FIRST who will see the biggest profits from it. And at the moment, it's just now affordable for all of us smaller companies that don't make billions of dollars a year.

Just recently, Internet Marketing Center released its own powerful new solution to a select group of customers and subscribers... complete with customization, branding, and tracking tools BEYOND what these $10,000+ solutions typically offer.

All the best...

Corey Rudl
Internet Marketing Center

For more info about this technology go to: http://www.marketingtips.com/desktop/t/845593