Next Lyra Webcast: Surprising Findings in Enterprise Printer, MFP, and Copier Usage

(PRWEB) June 18, 2007 -- Lyra Research, the digital imaging authority, will host a live Webcast called "Corporate Printing Trends: Printers and Copiers Tell All" on Thursday, June 21, 2007, at 12 p.m. eastern daylight time (4 p.m. or 16:00 UTC). Lyra Research's recent analysis of data collected from printers, MFPs, and copiers currently in use in small, medium-sized, and large businesses in North America revealed several major findings that challenge established industry thinking. The upcoming Webcast will highlight five of these unexpected trends and include in-depth discussion and analysis, attendee polls, and a question-and-answer segment.



Lyra's Webcast is based on an analysis of printing patterns of hundreds of companies throughout North America collected by Office Print Monitor (OPM). OPM is a Lyra information service, powered by PrintFleet, that combines real-time, real-world corporate printing data with strategic analysis and insight to provide printer, MFP, and copier vendors with the information they need to evaluate and track changing patterns of printing in office environments.

Presented by Grey Held, director of Lyra's Hard Copy Supplies Advisory Service, and Cortney Kasuba, a Lyra industry analyst and program manager for laser consumables, the Webcast will explore why business users continue to favor monochrome printing despite a noticeable increase in spending on color printing devices such as copiers, single-function printers, and MFPs. Held and Kasuba will also explore the relationship between corporate print volumes and new hardware placements and examine how color devices are being used--from share of color pages and monthly print volumes to actual coverage amounts.

Lyra's OPM gathers printing data from thousands of printers, MFPs, and copiers installed in corporations in North America. Because this data is gathered directly from imaging hardware rather than from surveys about office users' printing habits, Lyra has developed an innovative and accurate picture of how imaging devices are actually used in the enterprise environment. Sign up today for this Webcast and prepare to be surprised at some of the findings. If you have questions, please call Sandy Tobin at 1-617-454-2612.

How to Register for This Webcast
To attend the free, live Webcast, visit www.lyra.com and click on the Webcast banner to preregister. Lyra encourages companies to organize group meetings to view this Webcast. If you are unable to attend the live event, a Web archive will be available after the event at www.lyra.com.

About Lyra Research's Webcasts
Lyra Research's Webcasts allow you to attend industry veterans' engaging presentations on the digital imaging industry's hot-button topics without leaving your office. Lyra's Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insight and useful data points on timely issues in the hard copy hardware and supplies industries. Attendees need only an Internet connection and browser and audio capability. No special software is required.

About Office Print Monitor
To help printer and copier vendors track changes in where and how hard copy is output, Lyra has developed a new information service. Office Print Monitor (OPM) broadens Lyra's current coverage of office printing by combining real-world corporate printing data, powered by PrintFleet, with Lyra's strategic analysis, forecast and installed-base data, detailed hard copy specifications, and ongoing primary research programs. With PrintFleet, Lyra has established an ever-expanding panel of hard copy devices that are monitored in real time. The current panel consists of more than 12,000 hard copy devices in more than 160 corporations throughout North America. On a daily, weekly, or monthly basis, Lyra can monitor each device in the panel to ascertain today's printing dynamics and to predict future trends for print volume, average coverage amount per page, and dozens of other print-related variables.

In addition to preregistering for the upcoming Webcast, download a free Lyra Podcast-Plus about OPM. This download contains an MP3 audio file and PDF slides of a presentation from the 2007 Lyra Imaging Symposium (a $195 value). For more information on this information service, please contact Tom Sandock at Lyra Research by phone (1-617-454-2621) or e-mail (tsandock at lyra dot com).

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision-makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit www.lyra.com to learn more about how Lyra can be your strategic business partner.

CONTACT:
Andre Rebelo
Marketing Manager
Lyra Research, Inc.
1-617-454-2658
arebelo at lyra dot com

Corporate Printing Trends: Printers and Copiers Tell All